Fahad HSep 5, 20196 min readHow to become a professional digital marketerWith more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital...
Fahad HSep 5, 20196 min readHow to become a professional digital marketerWith more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital...
Fahad HSep 3, 20197 min readPulling back the curtain on location intelligenceThere are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s one...
Fahad HSep 3, 20197 min readPulling back the curtain on location intelligenceThere are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s one...
Fahad HAug 28, 20194 min readMaking the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience...
Fahad HAug 28, 20194 min readMaking the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience...
Fahad HAug 22, 20191 min readSurveyMonkey Audience expands offering, helping marketers gather deeper insightsSurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...
Fahad HAug 22, 20191 min readSurveyMonkey Audience expands offering, helping marketers gather deeper insightsSurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...
Fahad HAug 12, 20193 min readFirefly ups the ante for digital out-of-homePerhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and...
Fahad HAug 12, 20193 min readFirefly ups the ante for digital out-of-homePerhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and...
Fahad HAug 1, 20192 min readNCS launches AI service to optimize for offline incremental sales in CPG digital campaignsCPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...
Fahad HAug 1, 20192 min readNCS launches AI service to optimize for offline incremental sales in CPG digital campaignsCPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...
Fahad HJul 30, 20193 min readThe 4 big reasons agencies need marketing automation to surviveAgency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...
Fahad HJul 30, 20193 min readThe 4 big reasons agencies need marketing automation to surviveAgency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...
Fahad HJul 18, 20191 min readParallel tracking for Google display ads: Mandatory as of July 31Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Fahad HJul 18, 20191 min readParallel tracking for Google display ads: Mandatory as of July 31Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Fahad HJul 17, 20192 min readEmail and phone communications dominate conversational martech, but chat isn’t far behindConversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer...
Fahad HJul 17, 20192 min readEmail and phone communications dominate conversational martech, but chat isn’t far behindConversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer...
Fahad HJul 12, 20193 min readNinthDecimal Introduces Multi-Touch Attribution for Offline Store VisitsLocation intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for...
Fahad HJul 12, 20193 min readNinthDecimal Introduces Multi-Touch Attribution for Offline Store VisitsLocation intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for...
