How to become a professional digital marketer
With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital...
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How to become a professional digital marketer
With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital...
Pulling back the curtain on location intelligence
There are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s one...
Pulling back the curtain on location intelligence
There are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s one...
Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience...
Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience...
SurveyMonkey Audience expands offering, helping marketers gather deeper insights
SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...
SurveyMonkey Audience expands offering, helping marketers gather deeper insights
SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...
Firefly ups the ante for digital out-of-home
Perhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and...
Firefly ups the ante for digital out-of-home
Perhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and...
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...
The 4 big reasons agencies need marketing automation to survive
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...
Parallel tracking for Google display ads: Mandatory as of July 31
Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Parallel tracking for Google display ads: Mandatory as of July 31
Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline....
Email and phone communications dominate conversational martech, but chat isn’t far behind
Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer...
Email and phone communications dominate conversational martech, but chat isn’t far behind
Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer...
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for...
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Location intelligence company NinthDecimal is rolling out what it calls “the industry’s first multi-touch attribution (MTA) solution for...
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