A Data-Driven Approach To Customer Retention
Ask someone why he would choose one brand or company over another, and he’ll likely say “price.” It’s certainly true that a competitive...
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Thanksgiving Weekend 2015: The Stats That Mattered
This kind of proverbial arms race doesn’t really slow down until after Christmas, but the trends observed over the Thanksgiving weekend...
Thanksgiving Weekend 2015: The Stats That Mattered
This kind of proverbial arms race doesn’t really slow down until after Christmas, but the trends observed over the Thanksgiving weekend...
4 Questions Marketers Must Answer To Extend Holiday Sales Success
holiday shopping left, brands have already seen massive sales both on- and offline. According to the National Retail Federation, sales...
4 Questions Marketers Must Answer To Extend Holiday Sales Success
holiday shopping left, brands have already seen massive sales both on- and offline. According to the National Retail Federation, sales...
Data & Analytics In 2016: Superstar Industry Experts Weigh In
The best thing about today’s data and analytics industry is the people that make it up. Every day, I count myself lucky to be surrounded...
Data & Analytics In 2016: Superstar Industry Experts Weigh In
The best thing about today’s data and analytics industry is the people that make it up. Every day, I count myself lucky to be surrounded...
Unlocking The Hidden Value Of Dynamic Number Insertion
Dynamic number insertion (DNI) technology, often referred to as keyword-level call tracking, has been around for a while, with marketers...
Unlocking The Hidden Value Of Dynamic Number Insertion
Dynamic number insertion (DNI) technology, often referred to as keyword-level call tracking, has been around for a while, with marketers...
Mobile Marketer UberMedia Introduces The Concept Of “LROI”
Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and...
Mobile Marketer UberMedia Introduces The Concept Of “LROI”
Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and...
Brands, Take Back Control Of Your Data
This shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve...
Brands, Take Back Control Of Your Data
This shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve...
Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the...
Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics
Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the...
How To Gain Insights And Act On Your Attribution Reports
Attribution reports and results can be complicated and can take a lot of energy just to set up correctly. Once your marketing team has...
How To Gain Insights And Act On Your Attribution Reports
Attribution reports and results can be complicated and can take a lot of energy just to set up correctly. Once your marketing team has...
See Hour-by-Hour Trends In AdWords With Heat Maps
Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how...
See Hour-by-Hour Trends In AdWords With Heat Maps
Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how...
Marketing Analysis: Unlocking The Power Of Descriptive Statistics
Let me be up front: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,”...
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