Fahad HDec 10, 20153 min readA Data-Driven Approach To Customer RetentionAsk someone why he would choose one brand or company over another, and he’ll likely say “price.” It’s certainly true that a competitive...
Fahad HDec 9, 20153 min readThanksgiving Weekend 2015: The Stats That MatteredThis kind of proverbial arms race doesn’t really slow down until after Christmas, but the trends observed over the Thanksgiving weekend...
Fahad HDec 9, 20153 min readThanksgiving Weekend 2015: The Stats That MatteredThis kind of proverbial arms race doesn’t really slow down until after Christmas, but the trends observed over the Thanksgiving weekend...
Fahad HDec 9, 20153 min read4 Questions Marketers Must Answer To Extend Holiday Sales Successholiday shopping left, brands have already seen massive sales both on- and offline. According to the National Retail Federation, sales...
Fahad HDec 9, 20153 min read4 Questions Marketers Must Answer To Extend Holiday Sales Successholiday shopping left, brands have already seen massive sales both on- and offline. According to the National Retail Federation, sales...
Fahad HDec 7, 201510 min readData & Analytics In 2016: Superstar Industry Experts Weigh InThe best thing about today’s data and analytics industry is the people that make it up. Every day, I count myself lucky to be surrounded...
Fahad HDec 7, 201510 min readData & Analytics In 2016: Superstar Industry Experts Weigh InThe best thing about today’s data and analytics industry is the people that make it up. Every day, I count myself lucky to be surrounded...
Fahad HDec 7, 20153 min readUnlocking The Hidden Value Of Dynamic Number InsertionDynamic number insertion (DNI) technology, often referred to as keyword-level call tracking, has been around for a while, with marketers...
Fahad HDec 7, 20153 min readUnlocking The Hidden Value Of Dynamic Number InsertionDynamic number insertion (DNI) technology, often referred to as keyword-level call tracking, has been around for a while, with marketers...
Fahad HDec 2, 20152 min readMobile Marketer UberMedia Introduces The Concept Of “LROI”Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and...
Fahad HDec 2, 20152 min readMobile Marketer UberMedia Introduces The Concept Of “LROI”Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and...
Fahad HDec 1, 20153 min readBrands, Take Back Control Of Your DataThis shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve...
Fahad HDec 1, 20153 min readBrands, Take Back Control Of Your DataThis shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve...
Fahad HNov 25, 20152 min readKantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail AnalyticsMobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the...
Fahad HNov 25, 20152 min readKantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail AnalyticsMobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the...
Fahad HNov 25, 20153 min readHow To Gain Insights And Act On Your Attribution ReportsAttribution reports and results can be complicated and can take a lot of energy just to set up correctly. Once your marketing team has...
Fahad HNov 25, 20153 min readHow To Gain Insights And Act On Your Attribution ReportsAttribution reports and results can be complicated and can take a lot of energy just to set up correctly. Once your marketing team has...
Fahad HNov 20, 20151 min readSee Hour-by-Hour Trends In AdWords With Heat MapsEverybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how...
Fahad HNov 20, 20151 min readSee Hour-by-Hour Trends In AdWords With Heat MapsEverybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how...
Fahad HNov 20, 20155 min readMarketing Analysis: Unlocking The Power Of Descriptive StatisticsLet me be up front: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,”...
