Fahad HOct 16, 20159 min readSocial Brand Mentions: Key Tools To Find And Fully Capitalize On Them For MarketingIf you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the...
Fahad HOct 16, 20156 min readEvaluating Website Performance: I’m All About That Slope, ‘Bout That SlopeWhat can you tell me about the website from this graph of all traffic? Things seem to be slowing down since June. How can we be sure? You...
Fahad HOct 16, 20156 min readEvaluating Website Performance: I’m All About That Slope, ‘Bout That SlopeWhat can you tell me about the website from this graph of all traffic? Things seem to be slowing down since June. How can we be sure? You...
Fahad HOct 15, 20152 min readNinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TVMobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional...
Fahad HOct 15, 20152 min readNinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TVMobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional...
Fahad HOct 15, 20158 min readThe Power Of The Call to Action & How Its Strength Boosts ConversionsConversions, revenue, business and profit — they all depend on the mighty call to action. The CTA is so powerful, so important and so...
Fahad HOct 15, 20158 min readThe Power Of The Call to Action & How Its Strength Boosts ConversionsConversions, revenue, business and profit — they all depend on the mighty call to action. The CTA is so powerful, so important and so...
Fahad HOct 14, 20153 min readIncreased CTRs Just The Beginning For Facebook Dynamic Product AdsAfter debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...
Fahad HOct 14, 20153 min readIncreased CTRs Just The Beginning For Facebook Dynamic Product AdsAfter debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...
Fahad HOct 13, 20154 min readiOS 9 Content Blocking Reports For Google AnalyticsLast month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...
Fahad HOct 13, 20154 min readiOS 9 Content Blocking Reports For Google AnalyticsLast month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...
Fahad HOct 12, 20155 min read5 Ways Just About Anyone Should Be Leveraging Predictive AnalyticsIf you’re a marketer, then you know the power of data. Never before have we had more access to more data than we do right now; and for...
Fahad HOct 12, 20155 min read5 Ways Just About Anyone Should Be Leveraging Predictive AnalyticsIf you’re a marketer, then you know the power of data. Never before have we had more access to more data than we do right now; and for...
Fahad HOct 10, 20154 min readRight To Be Forgotten 2.0: Better Privacy Rules Or Operational Nightmare?Europe is effectively becoming the internet’s privacy cop, with implications for any company doing business in Europe and many outside...
Fahad HOct 10, 20154 min readRight To Be Forgotten 2.0: Better Privacy Rules Or Operational Nightmare?Europe is effectively becoming the internet’s privacy cop, with implications for any company doing business in Europe and many outside...
Fahad HOct 9, 20155 min readView Counts Don’t Count! Using Video Analytics To Understand What’s Working And WhatRGoPro’s amazing YouTube content? On the other, it’s a safe bet that you created the video to generate leads and increase sales — not to...
Fahad HOct 9, 20155 min readView Counts Don’t Count! Using Video Analytics To Understand What’s Working And WhatRGoPro’s amazing YouTube content? On the other, it’s a safe bet that you created the video to generate leads and increase sales — not to...
Fahad HOct 8, 20153 min read3 Attention Metrics That Put Online Engagement In The SpotlightWe talk a lot about user “experience” in marketing, but what does it really mean? And how do you measure it? In an earlier piece titled...
Fahad HOct 8, 20153 min read3 Attention Metrics That Put Online Engagement In The SpotlightWe talk a lot about user “experience” in marketing, but what does it really mean? And how do you measure it? In an earlier piece titled...
Fahad HOct 7, 20152 min readVerizon To Combine Its “Supercookie” Data With AOL For Online And Mobile TargetingThe supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its...
