Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the...
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Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope
What can you tell me about the website from this graph of all traffic? Things seem to be slowing down since June. How can we be sure? You...
Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope
What can you tell me about the website from this graph of all traffic? Things seem to be slowing down since June. How can we be sure? You...
NinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TV
Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional...
NinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TV
Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional...
The Power Of The Call to Action & How Its Strength Boosts Conversions
Conversions, revenue, business and profit — they all depend on the mighty call to action. The CTA is so powerful, so important and so...
The Power Of The Call to Action & How Its Strength Boosts Conversions
Conversions, revenue, business and profit — they all depend on the mighty call to action. The CTA is so powerful, so important and so...
Increased CTRs Just The Beginning For Facebook Dynamic Product Ads
After debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...
Increased CTRs Just The Beginning For Facebook Dynamic Product Ads
After debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the...
iOS 9 Content Blocking Reports For Google Analytics
Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...
iOS 9 Content Blocking Reports For Google Analytics
Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...
5 Ways Just About Anyone Should Be Leveraging Predictive Analytics
If you’re a marketer, then you know the power of data. Never before have we had more access to more data than we do right now; and for...
5 Ways Just About Anyone Should Be Leveraging Predictive Analytics
If you’re a marketer, then you know the power of data. Never before have we had more access to more data than we do right now; and for...
Right To Be Forgotten 2.0: Better Privacy Rules Or Operational Nightmare?
Europe is effectively becoming the internet’s privacy cop, with implications for any company doing business in Europe and many outside...
Right To Be Forgotten 2.0: Better Privacy Rules Or Operational Nightmare?
Europe is effectively becoming the internet’s privacy cop, with implications for any company doing business in Europe and many outside...
View Counts Don’t Count! Using Video Analytics To Understand What’s Working And WhatR
GoPro’s amazing YouTube content? On the other, it’s a safe bet that you created the video to generate leads and increase sales — not to...
View Counts Don’t Count! Using Video Analytics To Understand What’s Working And WhatR
GoPro’s amazing YouTube content? On the other, it’s a safe bet that you created the video to generate leads and increase sales — not to...
3 Attention Metrics That Put Online Engagement In The Spotlight
We talk a lot about user “experience” in marketing, but what does it really mean? And how do you measure it? In an earlier piece titled...
3 Attention Metrics That Put Online Engagement In The Spotlight
We talk a lot about user “experience” in marketing, but what does it really mean? And how do you measure it? In an earlier piece titled...
Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting
The supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its...
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