A click-fraud bot dubbed Redirector.Paco attacks when users perform searches from Google, Bing and Yahoo. The malware replaces the...

Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee...

Google has removed the expiration time for emails to remain on a Customer Match List. Google is alerting AdWords customers when they log...

Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things,...

Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months...

Writing ad copy for your AdWords campaign typically is a process that unfolds something like this: Identify keywords and user needs....

The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — a flight and hotel...

The two companies said the moves were to protect consumers from “deceptive or harmful financial products” (Google), particularly...

Welcome to the conclusion of my eight-part series on brand bidding. If you’ve stuck with me this far, you’ve seen why brand bidding...

April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career...

For many companies, the goal of their paid search campaigns is to generate leads. As marketers, we work hard to get qualified leads to...

Alexander Supertramp / Shutterstock.com Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search...

Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has...

Search as we know it is changing, with keywords and match types giving way to a more audience-powered approach. It’s a transition that...

It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would...

There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about...

There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a...

Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...

In today’s mobile‐first world, marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call...

Ad extensions are a great way to make your paid search ads pop in search results by providing extra information about your business. But...