There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing....

Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods...

After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for their combined...

A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google...

Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a wide range of exciting new...

One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any search...

Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad...

You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s...

After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google...

At some point or another, anyone handling paid search at an agency has likely managed a client that had multiple accounts. Before...

But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance...

Over the past two years, my team and I have audited more than 2,000 AdWords accounts. While auditing all of those accounts, we...

And just like that, before it was time for my original submission to publish, it happened. Google announced Tuesday that advertisers will...

See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s...

As spring has truly sprung and summer is just around the corner here in the US, many travel brands will be upping their game to capture...

Yesterday at the Google Performance Summit, Google announced a vast number of changes to AdWords and Google Analytics, including new...

ouh_desire / Shutterstock.com With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday...

No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing...

If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at how data feeds can...

There are still a great many businesses that aren’t advertising online — or at least not diverting healthy budgets to it. In fact, one...