3 common mistakes made in do-it-yourself PPC
People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when...
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7 lessons to jump-start your digital marketing in Asia
About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of...
Using automation to execute PPC strategy
Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than...
Machine learning for large-scale SEM accounts
A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do...
SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect...
Shopping campaigns: Play like every day is a holiday
Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play...
SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Automation doesn’t devalue the work of marketers; it allows them to focus their time and efforts on more strategic aspects of paid...
The right way to get dynamic with Google AdWords
To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either...
What’s the best attribution model For PPC?
Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to...
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is...
Influencing with ad copy: how to truly drive action
Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of...
Fishing for B2B success: How to use AdWords to “land a big one”
I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line...
The Election: More searchers, more opportunities
In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew...
Big changes to device bidding In AdWords: What could they mean for your accounts?
Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need...
Five insights your paid search team should be stealing from organic
Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last...
Content intelligence platform Conductor adds DeepCrawl integration so customers’ sites are tested fo
The Searchlight platform of content intelligence firm Conductor provides insights to companies about how well topics and content on their...
In case you missed it…
More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached —...
Green is in, yellow is out in Google text ad labels
Since April, users around the world have been spotting green “Ad” labels next to text ads in Google search results. Now, Google says, the...
12 things successful PPC managers do in the morning
There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of...
How to prepare for AdWords’ expanded text ads and device-based bidding
By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The...
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