11 proven digital marketing strategies you’re (still) not using
There’s tons of information out there covering the main priorities of digital marketing. Dig around enough, and you’ll find some...
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Marketing Day: Top 10 video creators, Black Friday & an interview with TripAdvisor’s CMO
From Marketing Land: Top 10 video creators in October: UNILAD & The LAD Bible hold at #1 & #2 Nov 17, 2016 by Amy Gesenhues October was...
What it means to be a critical thinker and why marketers need to embrace the concept
Everything from data review to the initiatives we take needs to be analyzed and scrutinized. We need to use our intellectual abilities....
From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online ret
© TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with achieving exponential growth...
Marketing budgets continue to rise as marketers juggle increasing demands
The survey took place in July and August 2016 and includes responses from 377 marketers at companies with more than $250 million in...
Marketing Day: Optimizing for Google’s mobile-first index, Facebook overhauls metrics & m
From Marketing Land: 5 steps to optimizing your site for Google’s mobile-first index Nov 16, 2016 by Ryan Shelley Now that Google is...
Marketing Day: Pinterest Explore tab, Google fights fake news & Twitter’s new anti-harass
From Marketing Land: Pinterest queues up autoplay video ads for new Explore tab Nov 15, 2016 by Tim Peterson American Express, The Home...
Selling your agency, a how-to guide, Part 4: Making the deal happen
When evaluating different job offers, compensation is always a major factor, but it is rarely the only consideration: Job stability,...
Marketing Day: Local marketing attribution, Facebook Messenger bot analytics & more
From Marketing Land: How to avoid an outbound link penalty from Google Nov 14, 2016 by Tony Edward We’ve all heard of unnatural link...
Will brands be forced to take sides in a more polarized marketplace?
During the US presidential campaign, bookings at Trump hotel properties saw a whopping 60 percent decline. This was a result of customers...
Marketing Day: Facebook posting erroneous memorials, Adobe buys TubeMogul & more
From Marketing Land: Facebook is killing people, posting erroneous “Memorialized Accounts” messages Nov 11, 2016 by Danny Sullivan ...
A step-by-step guide to developing your 2017 digital marketing strategy
We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t...
[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
As more video content is consumed online, rather than via a traditional TV set, advertisers are following along and looking for new ways...
Marketing Day: Snapchat Spectacles, Instagram Stories & Adam Bain leaves Twitter
From Marketing Land: What the line for Snap Inc.’s Spectacles was like on release day Nov 10, 2016 by Tim Peterson By 8 a.m. more than a...
Google to EU on Android: your way means less innovation and higher prices
The European Commission (EC) has three ongoing antitrust “complaints” against Google. One of the three involves Google’s Android...
Marketing Day: Pinterest news, YouTube’s top 10 ads & Facebook Audience Network
From Marketing Land: Pinterest adds measurement, data vendors to its Marketing Partners program Nov 9, 2016 by Tim Peterson Pinterest...
Marketing Day: Snapchat copies Instagram, Facebook Messenger ads & more
From Marketing Land: Snapchat copies two of Instagram’s features, adds World Lenses Nov 8, 2016 by Tim Peterson Snapchat adds ways to...
Gartner Digital Marketing and Advertising Hype Cycle 2016
The Gartner Digital Marketing and Advertising Hype Cycle 2016 gives you a clear picture of the maturity and adoption of the technologies...
Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO
From Marketing Land: Successful SEO programs require content that supports the entire buy cycle Nov 7, 2016 by Joe Goers Columnist Joe...
[Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Grah
Google’s first in-home speaker/assistant, appropriately called Google Home, is now arriving for those who placed the first orders last...
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