Nov 15, 20165 min read

Marketing Day: Pinterest Explore tab, Google fights fake news & Twitter’s new anti-harass

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Pinterest queues up autoplay video ads for new Explore tab Nov 15, 2016 by Tim Peterson American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads.
Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack Nov 15, 2016 by Joy Hawkins Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack.
Google posts its new policy against fake news & ‘misrepresentative’ sites Nov 15, 2016 by Ginny Marvin AdSense publishers will no longer be allowed to place ad units on misleading content.
70% of consumers will leave a review for a business when asked Nov 15, 2016 by Sherry Bonelli Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey.
A six-pack of predictions for martech Nov 15, 2016 by Lewis Gersh As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in martech.
WeatherBug bought by xAd to enable location-based predictive marketing Nov 15, 2016 by Greg Sterling WeatherBug brings 20 million new users that the company will see several times a day.
Oracle unveils data and content updates for its Marketing Cloud Nov 15, 2016 by Barry Levine The new tools: the Content Portal, Program Canvas, and Responsive Content Editor.
Selling your agency, a how-to guide, Part 4: Making the deal happen Nov 15, 2016 by David Rodnitzky In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and working with lawyers.
Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets Nov 15, 2016 by Tim Peterson People will be able to block tweets containing certain keywords, hashtags, phrases and emojis from appearing in their notifications tab.
7 omnichannel marketing tips to attract holiday shoppers Nov 15, 2016 by Jim Yu With holiday retail spending ramping up, columnist Jim Yu shares seven ways to create integrated shopping experiences that engage customers.

Report: Apple working on augmented reality glasses for potential 2018 release Nov 15, 2016 by Greg Sterling Apple CEO Tim Cook believes augmented reality has greater market potential than virtual reality.
Newly updated – Marketing Land’s “Content Marketing Tools: A Marketer’s Guide” Nov 14, 2016 by Digital Marketing Depot Managing the volume of marketing content that needs to be created, distributed, analyzed and managed has become complicated, time-consuming and costly for many organizations. A crowded field of content marketing tools has emerged to help brand marketers automate their content marketing strategies and tactics.