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Marketing Day: Local marketing attribution, Facebook Messenger bot analytics & more


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. How to avoid an outbound link penalty from Google Nov 14, 2016 by Tony Edward We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well.


  1. Getting a clearer picture of local marketing attribution Nov 14, 2016 by Brian Smith It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution.


  1. Coaxing smarter paid search bidding decisions out of sparse conversion data Nov 14, 2016 by Mark Ballard Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.


  1. Boost your conversion rate by 45% today… no, really! Nov 14, 2016 by Jacob Baadsgaard Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.


  1. 4 marketing innovations headed to brick-and-mortar retail in 2017 Nov 14, 2016 by Tamar Weinberg Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year.


  1. Will brands be forced to take sides in a more polarized marketplace? Nov 14, 2016 by Greg Sterling Being apolitical may no longer be an option for brands in the Trump era.



  1. Facebook has created its own analytics tool for Messenger bots Nov 14, 2016 by Tim Peterson Facebook’s free Messenger bot analytics tool will cross-reference Messenger interactions with Facebook user data and can tie into mobile app, web analytics.


Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

  1. What is design thinking?, econsultancy.com

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. The Foursquare Blog — Thanks a (10) Billion, blog.foursquare.com

  2. ‘Black hole of nothingness’: Metrics concerns dog Snapchat’s ad expansion, digiday.com

  3. 13 Tools for Facebook, Social Analytics, www.practicalecommerce.com

  4. 6 Examples of How Marketers Are Using Snap Inc.’s Spectacles, www.adweek.com

  5. Breaking Down The Facebook Auction For More Competitive Campaign, www.ppchero.com

  6. Confessions of a brand manager on Twitter: ‘It’s more toxic than ever’, Digiday

  7. Did Facebook really tolerate fake news to appease conservatives?, www.slate.com

  8. How Brands Can Build Online Communities That Aren’t Lame, contently.com

  9. How Facebook can escape the echo chamber, techcrunch.com

  10. How To Run A LinkedIn Community That Amplifies Value, www.searchenginepeople.com

  11. How to Use Twitter Moments for Business, www.socialmediaexaminer.com

  12. Social Media Holiday Ads: 7 Steps to (Quickly) Prepare, www.practicalecommerce.com

  13. The 2016 Marketer’s Guide To Snapchat Spectacles, mediakix.com

  14. Twitter’s time to prove it can defend against harassment is now, venturebeat.com

  15. Why (and how) you should utilize your online community, adsense.googleblog.com

  16. Why Brand Loyalty Hinges on Social Media Engagement, www.adweek.com

  17. Your Social Media is Talking. Are You Listening?, www.cmswire.com

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