Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
What the line for Snap Inc.’s Spectacles was like on release day Nov 10, 2016 by Tim Peterson By 8 a.m. more than a dozen people were waiting in line to buy Snap Inc.’s Spectacles. By 8:24 a.m., they had sold out.
Google to EU on Android: your way means less innovation and higher prices Nov 10, 2016 by Greg Sterling Google makes several strong arguments but not all are equally persuasive.
Why are retailers spending more money for the same number of eyeballs? Nov 10, 2016 by Liad Agmon Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns.
Instagram Stories get better with new features Nov 10, 2016 by Tamar Weinberg Maybe they’re not a Snapchat clone after all. These changes are certainly not like Snapchat.
The future of Instagram is spam Nov 10, 2016 by Blaise Lucey As more users and brands saturate Instagram, columnist and Bitly senior content strategist Blaise Lucey believes it’s time to experiment with what works on the platform and figure out how to engage your audience.
CRM, data science and website design skills are the most important for over half of marketing technologists Nov 10, 2016 by Barry Levine A new report spotlights the evolution of the marketing technologist.
Pinterest & Snapchat: 12 tips to dial in your visual ads Nov 10, 2016 by Brad O’Brien With the holiday shopping season in full swing, contributor Brad O’Brien offers tips to make the most of your advertising on Pinterest and Snapchat.
Introducing Open Garden Nov 9, 2016 by Digital Marketing Depot A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea.
Twitter’s top biz exec Adam Bain is leaving Nov 9, 2016 by Tim Peterson With Twitter COO Adam Bain stepping down, CFO Anthony Noto will take over as the company’s revenue boss.
Online Marketing News From Around The Web:
Analytics
Ad Measurement Feuds on Facebook, YouTube Hinge on Code, www.wsj.com
Five Ways Marketing Analytics Is Broken (and How to Fix It), www.marketingprofs.com
Blogs & Blogging
8 Keys to Maximizing Your Blog’s Potential, www.convinceandconvert.com
How to Guest Blog: The Ultimate Guide, www.searchenginejournal.com
What to Look For When Choosing a Web Host for Your Blog, www.blogherald.com
Business Issues
Yahoo admits some staff knew of hacking in 2014, www.ft.com
Content Marketing
4 Insights for Maximizing Your Brand’s Website Content, blog.epicosity.com
5 Overlooked Ways to Leverage Existing Content for Visual Marketing, smallbiztrends.com
7 Steps to Building a Content Marketing Culture That Works, contentmarketinginstitute.com
8 Ways To Consistently Create Remarkable Content, blog.crazyegg.com
Personalize or Perish: The Content Marketing Dilemma, www.martechadvisor.com
The 13-Box System for Insanely Good Content, blogs.constantcontact.com
Copywriting, Design & Usability
3 Tiny Words That Add Mystique to Your Social Posts, Blog Post Titles, Headlines & More, www.marketingwords.com
Top 7 List Building Plugins For Your WordPress Site, www.jeffbullas.com
E-Commerce
Amazon looks to clean house — literally, Seattle Times
3 Ways to Handle Ecommerce Peak Season Demand, multichannelmerchant.com
Brands: It’s not too late to “elf yourself”, www.internetretailer.com
How to prevent a website error from becoming an e-commerce fiasco, www.internetretailer.com
Survey: Retailers progressing on omnichannel, but not fast enough, www.retaildive.com
The cart replaces the shopping list in online food shopping, www.internetretailer.com
Email Marketing
40 Thanksgiving Subject Lines To Gobble Up, www.verticalresponse.com
5 Ways to Develop a Better Email List, www.blogherald.com
Keep Your Marketing Practices Squeaky Clean: Tips for Proper Email List Hygiene, www.martechadvisor.com
The Retail Marketer’s Email Playbook, movableink.com
Why email unsubscribes can actually be a good thing, myemma.com
General Internet Marketing
Get the Marketing Budget You Need in 2 Steps, www.toprankblog.com
How Marketers Can Score Touchdowns with Omnichannel Marketing, www.martechadvisor.com
Lowdown: Why 30% of CEOs Might Fire Their CMO in 2017, adage.com
Why CMOs (and Organizations) Should Adopt a Beginner’s Mindset, www.cmswire.com
Internet Marketing Industry
BigCommerce and eBay Deliver Solution for Omni-Channel Selling, www.bigcommerce.com
Crayon raises $3.35M to help marketers track competitors in real time, www.prnewswire.com
Criteo Completes Acquisition of HookLogic, www.criteo.com
SDL-Commissioned Study Reveals Need for Global Content Operating Model, www.sdl.com
Mobile/Local Marketing
The Role of Mobile in Holiday Shopping, www.marketingprofs.com
Two in Five Shoppers Want to Make More Mobile Payments, www.emarketer.com
Other Items
Google says there are now 2 billion active Chrome installs, techcrunch.com
Reputation Management
5 Ways to Earn & Build Customer Loyalty, www.wordstream.com
Social Media
5 Common Facebook Ad Mistakes (and How to Fix Them), www.amyporterfield.com
5 Surprising Reasons to Reconsider Google+ for Marketing, blog.bufferapp.com
5 Ways to Use Instagram Stories for Business, www.socialmediaexaminer.com
6 Solid Reasons to Do Influencer Marketing on Instagram, www.amnavigator.com
6 Topics That Gained the Most Traction on Facebook in October, www.adweek.com
A new way to keep track of ideas you try on Pinterest, blog.pinterest.com
Assessing the Value of View-Through Conversions on Facebook, 3qdigital.com
Facebook admits it must do more to stop the spread of misinformation on its platform, techcrunch.com
Facebook Page Admin Panels: Notifications Out, Activity In?, www.adweek.com
Here Are the Marketers Being Honored for Best Use of Twitter, adage.com
How long until Facebook Frames?, techcrunch.com
How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It, blog.linkedin.com
The Differences Between Facebook & Instagram, www.clixmarketing.com
What a Shrinking Social Media Landscape Means for Influencers and Marketers, www.socialmediaexplorer.com
Winners of First-Ever Twitter Awards, www.adweek.com
Video
‘No one’s making money on Facebook’: Video publishers share what’s on their minds, digiday.com
How to Convert a Viral Video Viewer: The Harmon Brothers Model, tubularinsights.com
Instagram confirms that it’s working on live video, www.theverge.com
More Ways to Connect with Your Audience – Superfans, Groups, and Hearts and Comments on the Web, medium.com
The Live Blog: November 10, 2016, media.fb.com
YouTube VR: A whole new way to watch… and create, youtube.googleblog.com
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