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Marketing Day: Snapchat Spectacles, Instagram Stories & Adam Bain leaves Twitter


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. What the line for Snap Inc.’s Spectacles was like on release day Nov 10, 2016 by Tim Peterson By 8 a.m. more than a dozen people were waiting in line to buy Snap Inc.’s Spectacles. By 8:24 a.m., they had sold out.

  2. Google to EU on Android: your way means less innovation and higher prices Nov 10, 2016 by Greg Sterling Google makes several strong arguments but not all are equally persuasive.

  3. Why are retailers spending more money for the same number of eyeballs? Nov 10, 2016 by Liad Agmon Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns.

  4. Instagram Stories get better with new features Nov 10, 2016 by Tamar Weinberg Maybe they’re not a Snapchat clone after all. These changes are certainly not like Snapchat.

  5. The future of Instagram is spam Nov 10, 2016 by Blaise Lucey As more users and brands saturate Instagram, columnist and Bitly senior content strategist Blaise Lucey believes it’s time to experiment with what works on the platform and figure out how to engage your audience.

  6. CRM, data science and website design skills are the most important for over half of marketing technologists Nov 10, 2016 by Barry Levine A new report spotlights the evolution of the marketing technologist.

  7. Pinterest & Snapchat: 12 tips to dial in your visual ads Nov 10, 2016 by Brad O’Brien With the holiday shopping season in full swing, contributor Brad O’Brien offers tips to make the most of your advertising on Pinterest and Snapchat.

  8. Introducing Open Garden Nov 9, 2016 by Digital Marketing Depot A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea.

  9. Twitter’s top biz exec Adam Bain is leaving Nov 9, 2016 by Tim Peterson With Twitter COO Adam Bain stepping down, CFO Anthony Noto will take over as the company’s revenue boss.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

  1. 5 Common Facebook Ad Mistakes (and How to Fix Them), www.amyporterfield.com

  2. 5 Surprising Reasons to Reconsider Google+ for Marketing, blog.bufferapp.com

  3. 5 Ways to Use Instagram Stories for Business, www.socialmediaexaminer.com

  4. 6 Solid Reasons to Do Influencer Marketing on Instagram, www.amnavigator.com

  5. 6 Topics That Gained the Most Traction on Facebook in October, www.adweek.com

  6. A new way to keep track of ideas you try on Pinterest, blog.pinterest.com

  7. Assessing the Value of View-Through Conversions on Facebook, 3qdigital.com

  8. Facebook admits it must do more to stop the spread of misinformation on its platform, techcrunch.com

  9. Facebook Page Admin Panels: Notifications Out, Activity In?, www.adweek.com

  10. Here Are the Marketers Being Honored for Best Use of Twitter, adage.com

  11. How long until Facebook Frames?, techcrunch.com

  12. How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It, blog.linkedin.com

  13. The Differences Between Facebook & Instagram, www.clixmarketing.com

  14. What a Shrinking Social Media Landscape Means for Influencers and Marketers, www.socialmediaexplorer.com

  15. Winners of First-Ever Twitter Awards, www.adweek.com

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