Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook is killing people, posting erroneous “Memorialized Accounts” messages Nov 11, 2016 by Danny Sullivan Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand. Below is an example of what I saw when I went to Facebook just a few minutes ago.
Report: Most users will need multiple exposures to an app before they download Nov 11, 2016 by Greg Sterling The TUNE study was based on a mix of smartphone owner survey and app download data.
Adobe turbocharges its multi-platform video ad capability with TubeMogul purchase Nov 11, 2016 by Barry Levine The announcement gives the Adobe Marketing Cloud buy-side video ad management across linear TV as well as desktop and mobile.
A step-by-step guide to developing your 2017 digital marketing strategy Nov 11, 2016 by Amy Bishop It’s time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy.
Survey: 30% of Prime members order from Amazon every week Nov 11, 2016 by Matt McGee And even when they’re shopping on other sites, 70% of Prime members check Amazon’s prices before buying elsewhere.
A standout content example: Budweiser and the Cubs Nov 11, 2016 by Rachel Lindteigen Columnist Rachel Lindteigen says content marketers should take a page from Budweiser’s recent World Series ad honoring legendary Cubs announcer Harry Caray.
[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik Nov 11, 2016 by Matt McGee In this week’s episode, we visit with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at Adobe, to discuss what marketers need to know about OTT video.
Facebook puts some limits on controversial, quasi-racial ad targeting option Nov 11, 2016 by Tim Peterson Facebook will reject housing-, employment- and credit-related ads from being targeted based on people’s “ethnic affinities.”
What it’s like to use Snap Inc.’s Google Glass-like Spectacles Nov 10, 2016 by Tim Peterson Hands on with Snap Inc.’s video-recording sunglasses.
Online Marketing News From Around The Web:
Analytics
Facebook buys CrowdTangle, a social analytics tool for publishers, venturebeat.com
Six Content Performance Metrics You Can’t Live Without, www.marketingprofs.com
Top Three Data Points for Successful Account Based Marketing, www.martechadvisor.com
Using ROAS to Measure Advertising Results, www.practicalecommerce.com
Blogs & Blogging
How to Set Up Multiple Blogs and Why It’s Worth It, www.jeffbullas.com
Business Issues
Luke Beatty departs AOL, TechCrunch
Content Marketing
12 Brilliant Visual Content Tips to Lighten Up Your 2016 Holiday Marketing, librisblog.photoshelter.com
50 Content Marketing Ideas to Go From Rookie to Super Hero, www.blogherald.com
B2B & Consumer Marketing Tips from the Pros, blog.marketo.com
Creative Spotlight: How to Create Novel Content in an Information-Saturated World, www.copypress.com
How a Newsroom Approach Helps Teams Produce Quality Content, contentmarketinginstitute.com
Stop Struggling with Content Marketing: A 360 Degree Approach, www.searchenginejournal.com
Copywriting, Design & Usability
What Makes an Infographic Design Bad & How To Improve It, www.verticalmeasures.com
E-Commerce
3 strategies for maximizing Cyber Monday online sales, www.internetretailer.com
Amazon to Reimburse Customers for In-App Purchases by Kids, Judge Says, www.wsj.com
Chinese E-Commerce Watch – Branding Opportunities on Baidu, www.merkleinc.com
Know your online competitors and put that knowledge to work, www.internetretailer.com
Publishers Beware When Wading Into Ecommerce Waters, adexchanger.com
Retailers keep rolling out early online Black Friday deals, www.internetretailer.com
When Do US Consumers Shop for the Holidays?, www.emarketer.com
Email Marketing
‘Twas the Night Before Sending: How Ebates created a compelling holiday email send in one day, sherpablog.marketingsherpa.com
5 Email Marketing Automation Workflows to Build Today, www.searchenginejournal.com
List Quality, Sender Reputation, and Inbox Success this Holiday Season, www.martechadvisor.com
The Downward Spiral of Legacy Email Marketing, multichannelmerchant.com
MarTech
5 Keys to Adopting Marketing Automation, www.ducttapemarketing.com
Ad tech vendors: Publishers fail to do their programmatic homework, digiday.com
Celerant Technology Comes Out with a New Marketing Automation Platform to Help Retailers, www.martechadvisor.com
Facebook CTO explains social network’s 10-year mission: Global connectivity, AI, VR, venturebeat.com
How to Marry Marketing Automation with Social Advertising for B2B, blog.adstage.io
Mobile/Local Marketing
3 Essentials to Leverage Location on Mobile, 3qdigital.com
Best way to get ahead on Black Friday is mobile, www.mobilecommercedaily.com
Dissecting the Most Profitable iMessage Apps, blog.appfigures.com
Facebook Messenger chief says platform’s 34,000 chatbots are finally improving user experience, venturebeat.com
How To Set Up Adjusted Bounce Rate on Accelerated Mobile Pages (AMP), www.gsqi.com
Mobile Web Push Hastens A World Where Apps Look Like The Web And The Web Looks Like Apps, adexchanger.com
This Small Business Saturday, It’s All About Location, www.cmswire.com
Valuing mobile marketing in an age of ad blocking, www.mobilecommercedaily.com
Why app videos are critical for getting more installs, www.tune.com
Reputation Management
The Quickest Way to Lose Customers and Sink Your Brand, www.cmswire.com
Social Media
5 charts: The state of Instagram advertising, digiday.com
79 Percent of Online Americans Use Facebook (Study), www.adweek.com
Facebook Page Engagement Custom Audiences: Target Those Who Interact, www.jonloomer.com
Remarketing Audiences Without Users Leaving Facebook, www.ppchero.com
Snapchat Adds World Lenses, www.searchenginejournal.com
The Top Publishers on LinkedIn and How They Achieve Success, www.newswhip.com
This Creative Director Explains Why Brands Should Start Testing Snap Inc.’s Spectacles ASAP, www.adweek.com
Top 5 Facebook #FAILS Flagged in Ad Account Audits, www.aimclearblog.com
Vertical Ad Format Now Available on Instagram, blog.business.instagram.com
Video
Celebrating Creativity and Talent at the YouTube Africa Creator awards, africa.googleblog.com
Election Day Brings Big Spending on Video Advertising, adage.com
Facebook Live: Fuel All of Your Content With Live Video, www.socialmediaexaminer.com
Here’s how media companies will make money with VR, venturebeat.com
Publishers brace for what happens if Facebook stops paying for live videos, digiday.com
Vertical first: How brands should actually be making mobile video, digiday.com
Comments