Nov 8, 20164 min read

Marketing Day: Snapchat copies Instagram, Facebook Messenger ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat copies two of Instagram’s features, adds World Lenses Nov 8, 2016 by Tim Peterson Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.
Gartner Digital Marketing and Advertising Hype Cycle 2016 Nov 8, 2016 by Digital Marketing Depot When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all?
Why is free money that can be used on local search marketing being left on the table? Nov 8, 2016 by Wesley Young Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.
How social ads’ location targeting can side-step electioneering laws Nov 8, 2016 by Tim Peterson Ads on Facebook, Instagram, Twitter and especially Snapchat can be pinpointed to people within polling places’ no-signs zones.
Ads in Facebook Messenger are officially here Nov 8, 2016 by Tim Peterson Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.
Holiday optimization tips for remaining competitive in the SERP Nov 8, 2016 by Lydia Jorden Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.
Google introduces Android Auto ‘phone-screen experience’ to expand market Nov 8, 2016 by Greg Sterling Initiative seeks to make Android Auto experience accessible on the handset, to those without compatible in-dash displays.
10 ways to “science the s**t” out of marketing Nov 8, 2016 by David Booth You’ve got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help your business beat the competition.
IBM buys Fluid’s Expert Personal Shopper for Watson Nov 8, 2016 by Barry Levine This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel, and other products/services.
The FTC isn’t going to save influencer marketing from itself, but the industry could Nov 8, 2016 by Chuck Moran Contributor Chuck Moran believes marketers need to look beyond FTC efforts and set a standard to ensure transparency in influencer marketing.
The insider’s guide to choosing a programmatic buying platform Nov 8, 2016 by Brad Bender Success in programmatic starts with finding the right buying solution. Contributor and Googler Brad Bender shares the four questions you should ask when choosing a programmatic buying platform.
Report: Nearly 90 percent of airports deploying proximity sensors, beacons Nov 7, 2016 by Greg Sterling Number of indoor and proximity-based sensors grew by 42 percent sequentially, according to Q3 Unacast Proxbook.