
CMOs, invigorate your brand and your career
consulting firm Spencer Stuart. Today’s CMO lasts just 42 months — or three and a half years — on the job. The reason for this? CMOs are...

3 Account-Based Marketing trends for 2017
In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM...

Marketing Day: the best kept AdWords secret, Amazon Echo Show’s screen & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Taking Goliath down: How to compete with the giants in your industry
Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger,...

Marketing Day: Link relevancy vs authority, Facebook AI efforts & affiliate networks
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Microsoft says it’s infusing AI into all of its products from Xbox to Office
Microsoft wants to make AI available to all developers through its “intelligent cloud” and accessible to devices at the “intelligent...

For marketing with developer events, connection and authenticity matter
Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their...

Marketing Day: Amazon drops free shipping minimum, Snapchat’s looping snaps & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Amazon introduces ‘Echo Show,’ a new Alexa device with a screen that can make calls
As previously reported by The Wall Street Journal and others, Amazon is introducing a touchscreen Alexa-powered device, which...

Marketing Day: Janrain, Amazon digital assistant devices & Integral Ad Science
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Register for SMX Advanced this week: reserve your spot & save $400
It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to...

Amazon controls 70% of digital assistant device market [eMarketer]
Amazon Echo, housing the Alexa intelligent agent According to a new analysis and forecast from eMarketer, Amazon owns 70 percent of the...

AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just...

Marketing Day: YouTube pauses search ads, LiveRamp’s IdentityLink & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
Google is having a rough year. Extremist and hyperpartisan videos have made the term “brand safety” mainstream, as major advertisers...

Marketing Day: Snapchat vertical video ads, AdRoll Pro & Facebook’s earnings report
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Google Shopping ads, landing page tests & Apple’s earnings report
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Use these 5 tips for more engaging client presentations
For this post, I’m defining the presentation as both the actual PowerPoint and the delivery. Not only do you need to provide good...

Apple’s $52.9B in revenue misses estimates, iPhone sales below expectations
This afternoon Apple announced revenue of $52.9 billion, which was up vs. last year but short of analyst expectations of $53 billion....