Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Why e-commerce SEO is NOT a one-shot wonder May 5, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.
YouTube quietly pauses search ads to implement brand safety measures May 5, 2017 by Ginny Marvin The video ad format could be offline through the end of Q2 2017.
Don’t underestimate the power of advanced filtering when analyzing crawl data May 5, 2017 by Glenn Gabe Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
YouTube unveils its new lineup of original programming May 5, 2017 by Barry Levine With more 18- to 49-year-old visitors during prime time ‘than any TV network,’ the platform is continuing its move beyond user-generated content.
Google’s rocky road: Fake news, extremist videos & bad search results [Podcast] May 5, 2017 by Matt McGee In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
5 steps to success for low-conversion-volume accounts in AdWords May 5, 2017 by Anna Shirley You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.
Ladders VP of Marketing says working on something meaningful lends purpose to her life May 5, 2017 by Amy Gesenhues Get to Know Stephanie Chan, Vice President of Marketing at The Ladders
LiveRamp’s IdentityLink acts as centerpiece for new identity consortium May 5, 2017 by Barry Levine The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities.
Acxiom adds interest-based ShareThis data to its arsenal May 5, 2017 by Barry Levine New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company.
Dynamic video will convert the last digital skeptics May 5, 2017 by Joe Sabol Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It’s time to learn to love data-driven creative.
The other side of brick-and-mortar retail: Survival of the fittest May 5, 2017 by Allan Haims As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top.
The Account-Based Marketing Guide for Modern Marketers May 4, 2017 by Digital Marketing Depot As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three.
Online Marketing News From Around The Web:
Business Issues
Content Marketing
6 Audio Content Marketing Tips, CopyPressed
How a Link Outreach Campaign Boosts the Value of Your Content, Search Engine Journal
How to Define a Content Amplification Process, CanIRank Blog
The Real Work on Your Content Begins After It’s Published: Optimizing Performance, MarketingProfs
Your Editorial Calendar is Not Your Content Marketing Strategy, Content Marketing Institute
Copywriting, Design & Usability
WordPress 4.8 Release Targeted for June, WordPress Tavern
Domaining
And the Most Biased New TLD Is…, Domain Name Wire
Is Startup sentiment changing with regards to .com ?, The Domains
E-Commerce
Optimizing YouTube For E-commerce In 2017, Search Engine People
Signs an Ecommerce Site Clearly Doesn’t Want Your Business, CMS Wire
Email Marketing
7 Free Resources to Get Better Email Marketing Results, Constant Contact Blogs
How to Use Segmentation for Automated Welcome Emails, AWeber Communications
Target last opens or clicks – your hottest customers, Reach Mail
General Internet Marketing
Internet Marketing Industry
Mobile/Local Marketing
Other Items
Social Media
4 Instagram Marketing Ideas to Boost the Success of Your Instagram Feed, Search Engine Journal
A Snapchat patent application would map the world in an augmented reality database, The Verge
Business publishers are enjoying traffic spikes from LinkedIn, Digiday
Facebook Bows Out of Bidding War for Big-Time Sports For Now, AdAge
Facebook deflates filter bubbles by letting you follow topics, not just Pages, TechCrunch
Instagram CEO Kevin Systrom is not very good at Instagram – and that’s why he’s good at his job, Quartz
My 15 Facebook Ad Campaigns, Jon Loomer Digital
What SMBs Need to Know About Social Before Diving In, Social Media Explorer
Video
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