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Writer's pictureFahad H

Marketing Day: YouTube pauses search ads, LiveRamp’s IdentityLink & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Why e-commerce SEO is NOT a one-shot wonder May 5, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.

  2. YouTube quietly pauses search ads to implement brand safety measures May 5, 2017 by Ginny Marvin The video ad format could be offline through the end of Q2 2017.

  3. Don’t underestimate the power of advanced filtering when analyzing crawl data May 5, 2017 by Glenn Gabe Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.

  4. YouTube unveils its new lineup of original programming May 5, 2017 by Barry Levine With more 18- to 49-year-old visitors during prime time ‘than any TV network,’ the platform is continuing its move beyond user-generated content.

  5. Google’s rocky road: Fake news, extremist videos & bad search results [Podcast] May 5, 2017 by Matt McGee In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.

  6. 5 steps to success for low-conversion-volume accounts in AdWords May 5, 2017 by Anna Shirley You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive.

  7. Ladders VP of Marketing says working on something meaningful lends purpose to her life May 5, 2017 by Amy Gesenhues Get to Know Stephanie Chan, Vice President of Marketing at The Ladders

  8. LiveRamp’s IdentityLink acts as centerpiece for new identity consortium May 5, 2017 by Barry Levine The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities.

  9. Acxiom adds interest-based ShareThis data to its arsenal May 5, 2017 by Barry Levine New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company.

  10. Dynamic video will convert the last digital skeptics May 5, 2017 by Joe Sabol Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It’s time to learn to love data-driven creative.

  11. The other side of brick-and-mortar retail: Survival of the fittest May 5, 2017 by Allan Haims As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top.

  12. The Account-Based Marketing Guide for Modern Marketers May 4, 2017 by Digital Marketing Depot As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three.

Online Marketing News From Around The Web:

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Other Items

Social Media

Video

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