Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
How Lenovo uses martech to build unified campaigns around its separate business groups May 12, 2017 by Amy Gesenhues A CMO’s View with David Roman, Lenovo’s Chief Marketing Officer
CMOs, invigorate your brand and your career May 12, 2017 by Brent Hieggelke Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO.
Why it’s more vital than ever to get display measurement right May 12, 2017 by James Collins As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.
3 Account-Based Marketing trends for 2017 May 11, 2017 by Digital Marketing Depot Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts.
Online Marketing News From Around The Web:
Content Marketing
12 Ridiculously Simple Ways to Make Your Content Better, Search Engine Journal
Mastering Effective Content, Socialbakers
Copywriting, Design & Usability
E-Commerce
10 Retail Marketing Ideas to Boost Sales, VerticalResponse
Amazon Prime Is Reportedly Coming to Apple TV This Summer, Adweek
Older consumers are a good opportunity, Practical Ecommerce
Email Marketing
Social Print Studio’s Strategy for Keeping Emails Authentic, MailChimp Blog
Subject Line Formulas You Can Steal to Boost Your Open Rates, AWeber Communications
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
AMP: The Last Hope For A Well-Monetized Open Mobile Web, AdExchanger
The Evolution of Location-Based Targeting, Street Fight
Social Media
10 Simple Ideas to Improve Your Tired Facebook Ad Copy, Search Engine Journal
20 Social Media Post Ideas You Can Steal for Your Brand, Small Biz Trends
4 Ways to Make Social Care Work in Highly Regulated Industries, Conversocial
Brands: Are You Prepared for a Social Media Security Breach?, Adweek
Facebook Ad Conversion Attribution: What You Need to Know, Jon Loomer Digital
Facebook Groups can now screen new members with a questionnaire, TechCrunch
Facebook Just Added 5 Special Features for Mother’s Day, Adweek
How to Get More Twitter Followers in 2017, Practical Ecommerce
Is it Time to Abolish Social Media?, Content Marketing Institute
Perform Better Analysis With Facebook Integrated Tools, PPC Hero
Small Businesses: If You’re Not on Instagram, You’re Behind, AdAge
Why Social Networking Is Key to a Brand’s Success, Social Media Explorer
Video
Facebook Video for Marketers: Strategy for Future Success, Social Media Examiner
Honoring #AllTheMoms this Mother’s Day, Official YouTube Blog
How Will Facebook’s 3,000 New Content Moderators Tackle The Violent Videos Problem?, Fast Company
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