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Writer's pictureFahad H

Marketing Day: Janrain, Amazon digital assistant devices & Integral Ad Science

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 3 logical myths about rankings that can destroy a business May 8, 2017 by Dave Davies Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.

  2. Register for SMX Advanced this week: reserve your spot & save $400 May 8, 2017 by Marketing Land It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates.

  3. Janrain now includes a phone number-based fraud detector May 8, 2017 by Barry Levine Identity service says this kind of onboard fraud score is the first of its kind.

  4. Amazon controls 70% of digital assistant device market [eMarketer] May 8, 2017 by Greg Sterling Installed base of loyal customers and low-priced Echo Dot position company to dominate the market into the future.

  5. If you want to deliver relevant ads, you’ve got to get better at using data May 8, 2017 by Grace Kaye Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies.


  1. Integral Ad Science launches beta to measure & optimize ad exposure time at the user level May 5, 2017 by Ginny Marvin Buying based on consumer exposure metrics is the next evolution of viewability, bets IAS.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 5 Small Businesses Show Us How They Solved Their Biggest Challenges, Facebook for Business

  2. 50 Facebook Giveaway Ideas for Your Small Business, Small Biz Trends

  3. Austrian court rules Facebook must delete ‘hate postings’, Reuters

  4. Facebook Ads Manager Plays Nice With Excel, Adweek

  5. Facebook debuts a Twitter-like ‘Latest Conversations’ feature that shows public posts about buzzing topics, TechCrunch

  6. Facebook Fake News Fight Moves to U.K. Elections, Wall Street Journal

  7. Facebook premium TV shows launch and details revealed, Business Insider

  8. How to Take Advantage of Small Geo-Targeting on Facebook, 3Q Digital

  9. How to Use Facebook Camera Effects to Frame Your Facebook Stories, Social Media Examiner

  10. How to Use GIFs on Twitter: A Step by Step Guide, Small Biz Trends

  11. How to Use Hashtags on Pinterest (Don’t!), Tailwind Blog

  12. Improve customer acquisition with the power of lead ads & offline conversion, Facebook for Business

  13. Instagram launches mobile web sharing to pursue global growth, TechCrunch

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