Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
3 logical myths about rankings that can destroy a business May 8, 2017 by Dave Davies Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.
Register for SMX Advanced this week: reserve your spot & save $400 May 8, 2017 by Marketing Land It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates.
Janrain now includes a phone number-based fraud detector May 8, 2017 by Barry Levine Identity service says this kind of onboard fraud score is the first of its kind.
Amazon controls 70% of digital assistant device market [eMarketer] May 8, 2017 by Greg Sterling Installed base of loyal customers and low-priced Echo Dot position company to dominate the market into the future.
If you want to deliver relevant ads, you’ve got to get better at using data May 8, 2017 by Grace Kaye Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies.
Integral Ad Science launches beta to measure & optimize ad exposure time at the user level May 5, 2017 by Ginny Marvin Buying based on consumer exposure metrics is the next evolution of viewability, bets IAS.
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
What Is Not a KPI (Revenue) & What Is (These 6 Indicators), MarketingProfs
Blogs & Blogging
3 Key Things Bloggers Do to Grow Their Blogs into Businesses, Problogger
Should You Make It a Page or a Post?, Local Visibility System
Content Marketing
2017 Content Planning Report, Top Rank Marketing Blog
3 Things That Will Make Your Content More Engaging, Search Engine Journal
5 Content Marketing Ideas for June 2017, Practical Ecommerce
7 Content Types That Gain the Most Engagement & Links, Search Engine Journal
7 Principles to Creating Great Infographics, Content Marketing Institute
Can UGC Be Brand-Safe? Anonymous App Whisper Makes Its Case To Advertisers, AdExchanger
How to discover local, first-party sources for your storytelling, NewsWhip
Non-Viral Content Can Still Be Valuable, Stone Temple
The Scientifically Proven Best Time To Write Content, Crazy Egg
The Secret to Powerful Visual Content, Convince and Convert
The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail, Content Marketing Institute
Conversion Optimization
Copywriting, Design & Usability
E-Commerce
5 Payment Options in B2B Ecommerce, Practical Ecommerce
B2B Dinosaurs Are Reinventing Ecommerce, But Are You Paying Attention?, Shopify Plus
How 4 Major Retailers are Using Big Data, Kiss Metrics
How millennial entrepreneurs are disrupting retail and ecommerce, Econsultancy
How to Catch the Attention of China’s Online Shoppers?, AdAge
Email Marketing
15 Creative Ways to Grow Your Email List, Constant Contact Blog
9 Ways to Brainstorm Your Next Email Campaign, Movable Ink Blog
How to Use Social Media Tactics to Make Your Emails More Enticing, MarketingSherpa Blog
General Internet Marketing
3 Key Insights for Marketing on a Budget, Social Media Explorer
The Chief Creative Job Has a Murky Future at Big Brands, AdAge
What Causes People to Connect Emotionally With Brands?, MarketingProfs
Internet Marketing Industry
MarTech
Mobile/Local Marketing
2017 Marketer’s Guide To Location Data, AdExchanger
Google Now and Play Store broken due to tests for some users, Android Authority
Leveraging Geolocation to Reimagine Mobile Engagement, MarTech Advisor
Social Media
5 Small Businesses Show Us How They Solved Their Biggest Challenges, Facebook for Business
50 Facebook Giveaway Ideas for Your Small Business, Small Biz Trends
Austrian court rules Facebook must delete ‘hate postings’, Reuters
Facebook debuts a Twitter-like ‘Latest Conversations’ feature that shows public posts about buzzing topics, TechCrunch
Facebook Fake News Fight Moves to U.K. Elections, Wall Street Journal
Facebook premium TV shows launch and details revealed, Business Insider
How to Take Advantage of Small Geo-Targeting on Facebook, 3Q Digital
How to Use Facebook Camera Effects to Frame Your Facebook Stories, Social Media Examiner
How to Use GIFs on Twitter: A Step by Step Guide, Small Biz Trends
How to Use Hashtags on Pinterest (Don’t!), Tailwind Blog
Improve customer acquisition with the power of lead ads & offline conversion, Facebook for Business
Instagram launches mobile web sharing to pursue global growth, TechCrunch
Video
5 Facts You Need to Know about Video Ads, The AdStage Blog
Why brands can’t resist partnering with Buzzfeed Tasty on Facebook, Econsultancy
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