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Writer's pictureFahad H

Marketing Day: Google Shopping ads, landing page tests & Apple’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. A new test extends Google Shopping ads to the Display Network May 3, 2017 by Ginny Marvin Ads will start appearing first on fashion and home design sites.


  1. The robots who will warm your heart — and drive your branding May 3, 2017 by David Rodnitzky Columnist David Rodnitzky looks into the future of branding in a world that’s being increasingly dominated by AI, machine learning and other tech.


  1. The great big list of landing page tests to try May 3, 2017 by Amy Bishop Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!


  1. How customer identity solutions slash churn — and boost revenue May 3, 2017 by Mike Sands Columnist Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach to customer engagement.


  1. 3 predictions about the future of SEO May 3, 2017 by Ryan Shelley What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.


  1. Top mistakes new online retailers make May 3, 2017 by Steve Olenski Are you a new online store owner or looking to improve your e-commerce strategy? Contributor Steve shares the top five errors you should avoid to help you get ahead in the e-commerce game.


  1. Zvelo complements its free bot detection with first page-level breakdown May 3, 2017 by Barry Levine The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic service.


  1. MailChimp’s email automations are now free to everyone May 3, 2017 by Barry Levine The email service provider is announcing that its triggered emails — previously only for paid users — are now available at no cost.


  1. Use these 5 tips for more engaging client presentations May 3, 2017 by Matt Umbro Are your presentations winning over your clients and prospects? Columnist Matt Umbro shares tips for crafting presentations that truly connect with your audience.


  1. Turn customers into brand advocates with a review response strategy May 2, 2017 by Digital Marketing Depot There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to improve the customer experience.


  1. Apple’s $52.9B in revenue misses estimates, iPhone sales below expectations May 2, 2017 by Greg Sterling Apple sells 50.8 million iPhones vs. roughly 53 million expected by Wall Street.


Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Business Issues

Content Marketing

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Other Items

Social Media

Video

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