Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
A new test extends Google Shopping ads to the Display Network May 3, 2017 by Ginny Marvin Ads will start appearing first on fashion and home design sites.
The robots who will warm your heart — and drive your branding May 3, 2017 by David Rodnitzky Columnist David Rodnitzky looks into the future of branding in a world that’s being increasingly dominated by AI, machine learning and other tech.
The great big list of landing page tests to try May 3, 2017 by Amy Bishop Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!
How customer identity solutions slash churn — and boost revenue May 3, 2017 by Mike Sands Columnist Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach to customer engagement.
3 predictions about the future of SEO May 3, 2017 by Ryan Shelley What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
Top mistakes new online retailers make May 3, 2017 by Steve Olenski Are you a new online store owner or looking to improve your e-commerce strategy? Contributor Steve shares the top five errors you should avoid to help you get ahead in the e-commerce game.
Zvelo complements its free bot detection with first page-level breakdown May 3, 2017 by Barry Levine The Denver-based anti-malware firm launches its Comprehensive Page-level Traffic service.
MailChimp’s email automations are now free to everyone May 3, 2017 by Barry Levine The email service provider is announcing that its triggered emails — previously only for paid users — are now available at no cost.
Use these 5 tips for more engaging client presentations May 3, 2017 by Matt Umbro Are your presentations winning over your clients and prospects? Columnist Matt Umbro shares tips for crafting presentations that truly connect with your audience.
Turn customers into brand advocates with a review response strategy May 2, 2017 by Digital Marketing Depot There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to improve the customer experience.
Apple’s $52.9B in revenue misses estimates, iPhone sales below expectations May 2, 2017 by Greg Sterling Apple sells 50.8 million iPhones vs. roughly 53 million expected by Wall Street.
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing Evolves, Again, Practical Ecommerce
Analytics
Business Issues
Content Marketing
How to Become a Content Marketing Hero, Convince and Convert
The State of Healthcare Content Marketing in 2017, MarketingProfs
Want to Be a Content Marketing Rock Star? Focus on Your “Greatest Hits”, Mack Collier
Copywriting, Design & Usability
Designing Voice Experiences, Smashing Magazine
UX Design Specialisation, Usability Geek
E-Commerce
5 Simple Tips for Creating More Irresistible Product Pages, The Blog Herald
7 Automated Emails Your E-commerce Store Needs to be Sending, Kiss Metrics
Are Online Marketplaces Preying on Your Business?, Multichannel Merchant
The Golden Rule of Ecommerce Website Design: Don’t Confuse Your Customers, CMS Wire
Email Marketing
3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World, Marketo
5 of the Best Tools to Build Your Email List Online, Constant Contact Blogs
eBay Incorporates Machine Learning to Overhaul Email Marketing Platform, eMarketer
How To Make Gmail Ads More Effective, PPC Hero
The Top 7 Benefits of Email Marketing, Small Biz Trends
What’s a Spam Trap, Anyway?, Movable Ink Blog
General Internet Marketing
Just One In Four Ad Buyers Know The Brand Safety Measures Of The Ads They Buy, Vibrant Media
Why Your Marketing Personalization Isn’t Good Enough Yet, Convince and Convert
Internet Marketing Industry
Mobile/Local Marketing
Report: Social Media Continues to Be a Top Marketing Tactic for Local Merchants, Street Fight
Why App Marketing Is a Game of Inches, Think with Google
Other Items
Social Media
2 Awesome Twitter Search Tools That Give You What Twitter Lacks, Internet Marketing Ninjas
7 Easy and Effective Customer Segments to Target in Facebook Ads, ConversionXL
How to Legally Use Images in Your Social Media Marketing, Social Media Examiner
Manage Multiple Social Media Accounts in WordPress With Social Media Suite, WordPress Tavern
The Hidden Marketing Value of Social Care Tools, Conversocial
Why Instagram May be Better Than Twitter for Reaching Your Customers, Small Biz Trends
Why Twitter’s TellApart Fell Apart, AdExchanger
You Should Know These Facts About Instagram, The Blog Herald
Video
Measure of Video Ad Spending Shows Sharp Increase, eMarketer
Uploading To YouTube: The Ultimate Checklist For Video Marketing, The Sales Lion
Will Live Video Save Twitter?, Social Media Explorer
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