Marketing Day: the best kept AdWords secret, Amazon Echo Show’s screen & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. How to choose martech tools that your team will love May 11, 2017 by Alison Lohse Marketing technology can be hugely beneficial to your organization, but only if these tools empower the people using them. Columnist Alison Lohse explains what to look for.

2. The best-kept AdWords secret: AMP your landing pages May 11, 2017 by Frederick Vallaeys Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.

3. Snap bought a company in March and product updates hurt user growth, per new filing May 11, 2017 by Tim Peterson Snap paid $20.1 million for “a company that operates a cloud-hosted platform for building content online,” according to a regulatory filing released on Thursday.

4. What will Echo Show’s screen mean for the digital assistant device market? May 11, 2017 by Greg Sterling The screen has the potential to change the market’s direction.

5. Survey: Only 24 percent of SMBs seeing positive ROI on Facebook May 11, 2017 by Greg Sterling But most were spending less than one hour per week on their Pages.

6. UNILAD takes back lead as top video creator in April, but video views down across the board May 11, 2017 by Amy Gesenhues After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were down.

7. Taking Goliath down: How to compete with the giants in your industry May 11, 2017 by Aden Andrus How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths.

8. What marketers should know about Snap’s Q1 2017 earnings report May 11, 2017 by Tim Peterson Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark.

Online Marketing News From Around The Web:

Analytics

1. 10 Must-Know Retargeting Metrics, Multichannel Merchant

2. B2B Marketing Measurement Remains a Top Priority Despite Challenges, KoMarketing

Blogs & Blogging

1. How to Use SMS Marketing to Boost Your Blog’s Audience, Problogger

2. What Nobody Told You About WordPress When You Started, WPExplorer

Business Issues

1. Google just acquired one of the most successful VR game studios, The Verge

Content Marketing

1. 5 Basic Content Types Customers Need, Heidi Cohen

2. How to Become a Content Machine, Search Engine Journal

3. How to Create a Fluid Workflow for Content Teams, MarketingProfs

4. Make Your Audience the Hero With a One-Sentence Agile User Story, Content Marketing Institute

5. Seven Easy Tactics for Generating Content Marketing Ideas, MarketingProfs

6. The 5 Top Reasons You Should Be Using Infographics, Constant Contact Blogs

7. What is Content Curation and How Can You Use it For Your Small Business?, Small Biz Trends

Copywriting, Design & Usability

1. 6 UX design mistakes costing companies millions, UserTesting Blog

2. 7 Writing Tips for Savvy Content Creators, Convince and Convert

3. Moving to HTTPS: 31% of Domains Are Now Secure, Search Engine Journal

4. The Pros of Making Your Website Interactive for Business, SearchRank

E-Commerce

1. Amazon startup money for Nucleus set a bad precedent Amazon funding, Quartz

2. Amazon, Nike, Nordstrom lead the way in social media, word-of-mouth chatter, Retail Dive

3. eCommerce Homepage Best Practices, Inflow

4. How Machine Learning Can Boost E-Commerce This Mother’s Day, MarTech Advisor

5. Teen Shopping Habits and Trends, Practical Ecommerce

General Internet Marketing

1. 45 Things to Look for in a Digital Marketing Agency, Ignite Visibility

2. A 3-Step Data-Oriented Approach to Effective Influencer Marketing, Marketo

3. Coltrane Curtis: Influence Is Not For Sale, AdAge

4. ComScore Can Now Show Networks and Advertisers Who’s Watching Their Content on Streaming Platforms, Adweek

5. How Bud Light Changed Its Tune to Market to Women, AdAge

6. How to Choose the Right Influencer Marketing Solution, MarketingProfs

7. Thinking Customer-First Approach to Marketing, MarTech Advisor

Internet Marketing Industry

1. Programmatic Direct at OpenX Grows Over 500%, OpenX

Mobile/Local Marketing

1. Dear Facebook: Your mobile app has gotten way too complicated for old people like me, VentureBeat

2. Google drops the shopping bag from the Play Store icon, The Verge

3. How To Increase App Installs Via Quora & Reddit, Search Engine People

Social Media

1. Effective Ways to Share Content on Social Media, Compukol

2. Stories Are the New Social Media Newsfeed, Convince and Convert

3. The Secret Sauce in LinkedIn’s Marketing Guide Tastes Expensive, CMS Wire

4. Using Social Media to Step Up the Marketing Game this Mother’s Day, MarTech Advisor

5. Will Instagram pods impact influencer marketing?, Econsultancy

Video

1. 5 Tips to Improve YouTube Video Performance, Social Media Examiner

2. Advertisers Are Warming to Short-Form Pre-Roll Ads, eMarketer

3. Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day, Adweek

4. The Live Blog: May 9, 2017, Facebook Media

5. The Rise of Online Video on the TV Screen, Think with Google

6. The Surprising Online Video Trend That Peaks on Tuesdays, Think with Google

7. The top engaging Facebook videos of April 2017, NewsWhip

8. Why Musical.ly Is a Shoe-In for Branded Influencer Video Marketing, Tubular Insights