Marketing Day: IAB’s ad-blocker primer, SMX recap & Google’s new search ad display
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
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Class action suit accuses Google of stealing “face prints” without permission
In a case called Weiss v. Google Inc., plaintiff Joseph Weiss has filed a potential class action accusing Google of stealing “face...
Marketing Day: PPC Budgets, Facebook Direct Response Ads & Live Streaming Video Survey
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
[WATCH] Marketing Land Live Show #3: Search As Personal Assistant, Facebook Vs. Periscope & Mor
Are search engines turning into personal assistants? Are you searching more with your voice than typing text? That’s one of the topics...
Getting The Most From Your Conference Experience
It’s the most wonderful time of the year! And by that, I mean, conferences are under way for 2016. There’s no doubt — or there shouldn’t...
As Yahoo Seeks To Raise $1B In Cash, Rumor Suggests Sale Of Search Assets
Following a mixed financial performance in Q4 2015, Yahoo CEO Marissa Mayer announced that the company would “explore divesting...
Marketing Day: New Amazon Echo Devices, @AppleSupport Joins Twitter & Ad Fraud
From Marketing Land: Google’s Take On The Recent Changes To The Results Page Mar 3, 2016 by Matt Lawson Google recently removed ads from...
Marketing Day: Facebook Now Has 3M Advertisers, Second-Tier Links & Anchor Content
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Facebook News Feed Tweaks, LinkedIn Ad Updates & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Digital Marketing & The Zero Moment of Truth
80% of success is showing up. Woody Allen Fifteen years ago, the marketing messages we received were all thrust at us via TV, radio,...
How To Market Successfully In A Digital World? Put Customers’ Needs First.
All functions within a business are about the customer — from marketing and sales to finance, accounting, R&D (research and development)...
Marketing Day: Oscars Twitter Record, Programmatic Display Tactics & Location Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
EU & US “Privacy Shield” Data Transfer Agreement Faces Skeptics In Europe
Earlier this month, American and European officials announced a new framework to ensure the continued flow of data across the Atlantic....
Marketing Day: Snapchat Geofilter Costs, Local SEO Expectations & Online Reputation Management
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
WATCH: “Marketing Land Live” Show #2 Talks About Google AdWords Changes, AMP & More
Today’s episode of “Marketing Land Live” is in the books, and we had a spirited discussion about several of the big search-related news...
The Death Of Marketing Expertise
Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful,...
Marketing Day: Facebook Launches Canvas, Twitter Updates Embedded Timelines & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Land Live #2: Google Drops Right-Side Ads, Closes Compare & More
What a week it’s been for Google and search marketers. The company confirmed that right-side ads are being removed from its desktop...
Seeking $1.7 Billion In Back Taxes, France Is Latest To Go After Google
France is the latest in a growing list of countries to seek “back taxes” from Google. France is trying to collect the equivalent of...
3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing
According to a survey of the B2B Technology Marketing Community on LinkedIn, the number one challenge (61 percent) for B2B marketers is...
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