Marketing Day: Facebook Now Has 3M Advertisers, Second-Tier Links & Anchor Content

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. MyStacks, OpenLantern Launch To Help Visualize Marketing Stacks Mar 2, 2016 by Barry Levine The tools, from two different companies, offer limited abilities to group and share icons of software products according to how they’re used.

2. Facebook Adds Email Sign-Up Forms To Instant Articles Mar 2, 2016 by Tim Peterson Email sign-ups in Instant Articles offer a chance for publishers to own some of the audience they’re borrowing from Facebook.

3. Google AdWords Customer Match: Common Questions & How To Answer Them Mar 2, 2016 by Laura Collins Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.

4. Facebook Announces SMB Video Offering & 3-Million-Advertiser Milestone Mar 2, 2016 by Greg Sterling Facebook has announced a new montage-video product for small businesses, Your Business Story. In the same post, Facebook casually mentioned that the company now has three million advertisers.

5. The Importance Of Second-Tier Links Mar 2, 2016 by Julie Joyce Want to ensure you have strong traffic sources, even if your site doesn’t rank well? Link Week columnist Julie Joyce explains why pursuing a second-tier link strategy is a smart use of your time.

6. Anchor Content: The Key To Content Marketing Success Mar 2, 2016 by Eric Enge Having trouble gaining traction through your content marketing efforts? Columnist Eric Enge suggests focusing your content marketing strategy around what he calls “anchor content.”

7. What Content Marketers Can Learn From 7 PR Wins And Fails Mar 2, 2016 by Kerry Jones Remember #TheDress? Columnist Kerry Jones explains how the same elements that caused major PR stories to go viral can be applied to content creation.

8. When Digital Retail Gets Real (Literally) Mar 2, 2016 by Katy Keim Columnist Katy Keim discusses the reasons why Amazon’s rumored move to brick and mortar could redefine the future of e-tail.

9. Generating Leads On Facebook: What You Need To Know Mar 2, 2016 by Andrew Waber Columnist Andrew Waber delves into Facebook ad data and comes away with some best practices to help lead generation advertisers reach consumers at the right time.

10. AdRoll Launches SendRoll For Email Retargeting Mar 2, 2016 by Ginny Marvin The new product uses AdRoll’s retargeting technology to trigger personalized emails to customers.

11. Instagram Video Slowly Gains Traction Among Brands After 3 Years Mar 1, 2016 by Tim Peterson Brands are slowly posting more videos to Instagram, but agency execs still say the Facebook-owned app isn’t made for video.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google’s Take On The Recent Changes To The Results Page

2. The Local SEO Playbook To Increased Visibility And Customer Acquisition

3. Google Would Like You To Buy Products Using Voice Search

4. Google Takes Action On 65% Of User-Generated Spam Reports

Online Marketing News From Around The Web:

Analytics

1. AppAction Officially Releases New Instagram Analytic Solution Capable of Attracting Clicks in the Millions, www.martechadvisor.com

2. How to Overcome the Great Analytics Gap, www.entrepreneur.com

3. Oscars and Chris Rock Social Analytics, www.e-nor.com

Blogs & Blogging

1. Five Surprising Ways to Write Addictive Business Blog Posts, www.marketingprofs.com

2. How Guest Bloggers Can Build and Engage your Audience, www.thunderactive.com

3. The 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog, www.problogger.net

4. Why Mediocre Blogging Can Still Be Great, dannybrown.me

Business Issues

1. Former Google CEO Schmidt to head new Pentagon innovation board, www.reuters.com

2. Indonesia to Facebook, Google, and Twitter: Pay local taxes or we’ll block you, qz.com

3. Yahoo Esports is Here!, yahoo.tumblr.com

Content Marketing

1. 150 Content Marketing Tips That’ll Inspire You, contently.com

2. 5 Effective Strategies for Recycling Old Content, www.searchenginepeople.com

3. Content Marketing Services, Compelling Insight the Best Pros Know, ignitevisibility.com

4. Finding Your Sweet Spot – An Extreme Content Focus, contentmarketinginstitute.com

5. So Many Tactics, So Little Time: How to Prioritize Your Content Marketing To-Do List, www.copyblogger.com

6. The Big Mistake that is Producing Content for Your Peers and Not for Your Ideal Customer, www.thesaleslion.com

Conversion Optimization

1. 10 Ways To Drive Up Conversions With Email Work Flows, blog.crazyegg.com

2. 7 effective CTA examples (and why they work), myemma.com

Copywriting, Design & Usability

1. How A Designer’s 3-Year-Old Daughter Is Humanizing Google, www.fastcodesign.com

2. Improving UX by simplifying web design: English National Opera, econsultancy.com

3. Inspiring Everyday Graphic Design, www.smashingmagazine.com

Domaining

1. Fantastic: How to buy a domain name, domainnamewire.com

2. LA Times Publisher acquires LA.com domain name, domainnamewire.com

E-Commerce

1. Amazon Prime Now seeing ‘extremely impressive’ adoption, www.retaildive.com

2. How Frequently Do Users Write Product Reviews on Amazon?, www.dnaresponse.com

3. Managing Scalable Growth Across Your Ecommerce Operations, multichannelmerchant.com

4. Q&A: The Rising Opportunity of Cross-Border Ecommerce, multichannelmerchant.com

5. Using Pinterest Ads to Drive Ecommerce Sales, Reach Mobile Consumers, www.practicalecommerce.com

Email Marketing

1. AdRoll launches SendRoll, an email retargeting product with huge potential, venturebeat.com

2. Cracking the Code on Gmail Ads, www.searchenginejournal.com

3. Email Marketing 101: Schema.org for Email, blog.movableink.com

4. Facebook is letting publishers use Instant Articles to collect e-mail newsletter signups, digiday.com

5. Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using?, moz.com

General Internet Marketing

1. 4 Account-Based Marketing Lessons from the Field, blog.marketo.com

2. My DIY Guide to Defining Digital Audiences and Creating Audience Profiles, simplymeasured.com

3. Why Getting a Little Emotional Helps Grow Your Influence Marketing Program, www.convinceandconvert.com

Internet Marketing Industry

1. Collective and the 4A’s Foundation Announce The Collective Bill Caspare Memorial Fund Diversity Scholarship Now Open for 2016 Submissions, www.marketwired.com

2. Influitive Raises Additional $8.2M, Acquires Ironark Software, www.prnewswire.com

3. Merkle Acquires Comet Global Consulting, a leading provider of decision management solutions, www.merkleinc.com

4. Opera/Unacast Partnership Connects Advertisers to Global Beacon Data for the First Time, www.marketwired.com

MarTech

1. Marketing Tech Consolidation Continues With Publicis.Sapient Acquisition of Vertiba, adage.com

Mobile/Local Marketing

1. Here’s Why People Don’t Want Customer Service via Social – But Through Your Mobile App, www.adweek.com

2. How SMBs Can Leverage SMS, blumenthals.com

3. The Rise of B2B Mobile Decision Making, multichannelmerchant.com

4. US Internet Users Rely on Mobile Devices for Digital Access, www.emarketer.com

5. Will Cost Per Engagement Become The Go-To Metric For In-App Advertising?, adexchanger.com

6. Yahoo: 79% of Generation X Are Smartphone Users, www.adweek.com

Social Media

1. 4 Benefits of Pushing Traffic to Your Social Media Channels, smallbiztrends.com

2. 6 Ways to Use Advanced Twitter Search for Increased Influence, www.socialmediaexaminer.com

3. 7 Powerful Twitter Apps You Need To Work On Autopilot, www.jeffbullas.com

4. Coming in April? Facebook Messenger could spark a chatbot revolution, venturebeat.com

5. Evolve Media’s President On The Future Of Digital Media: Facebook Will “Own” You, adexchanger.com

6. Facebook adds 36K Telenor employees to Facebook at Work as it gears up for global launch, techcrunch.com

7. Facebook May Pay Celebrities to Use Live Streaming Service, recode.net

8. How to Master Your First Snapchat On-Demand Geofilter, blogs.constantcontact.com

9. Inside Dazed magazine’s social distribution strategy, digiday.com

10. Key stats from Facebook’s State of Connectivity report, econsultancy.com

11. Latest Ad Specs for Facebook, Instagram, www.adweek.com

12. Is Google Finally Nuking Unverified Plus Pages?, blumenthals.com

13. Twitter launches Moments in Australia, as it tries to win back old users, www.afr.com

14. Will Snapchat’s high engagement rates pull ad spend away from Facebook?, www.mobilecommercedaily.com

Video

1. 8 Tips for Adding Blab to Your Video Marketing Strategy, www.toprankblog.com

2. Celebrating female voices on YouTube, youtube-global.blogspot.com

3. Here’s How Big Facebook Video Is Getting, blog.newswhip.com

4. The Washington Post is embracing vertical video, digiday.com

5. What Marketers Need to Know About YouTube Red, contently.com

6. WWE did 8 billion YouTube views last year, digiday.com

7. YouTube Star PewDiePie Can Now Win a Primetime TV Emmy, www.adweek.com