Mar 7, 20165 min read

Marketing Day: IAB’s ad-blocker primer, SMX recap & Google’s new search ad display

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

WordPress releases plugin to support Facebook Instant Articles Mar 7, 2016 by Tamar Weinberg WordPress has partnered with Facebook to launch a plugin that supports Instant Articles out of the box.
IAB primer outlines anti-ad blocking choices for publishers — and their risks Mar 7, 2016 by Greg Sterling Report offers a range of options and approaches for publishers, featuring varying degrees of aggressiveness.
Where will SEO go this year? Mar 7, 2016 by Benjamin Spiegel What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what we should expect to see.
Why copying campaigns between search engines misses opportunities Mar 7, 2016 by John Cosley Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing.
Up close at SMX West 2016: Advanced audience targeting Mar 7, 2016 by Christi Olson Columnist Christi Olson recaps insights from a group of industry veterans at SMX West who discuss how to get the most from advanced audience targeting.
How marketers should adjust to Google’s new search ad display Mar 7, 2016 by Brian Massey How will the changes to Google’s ad layout affect search advertisers’ strategies? Columnist Brian Massey takes a look and explains why it may be an opportunity to optimize for your mobile traffic.
Facebook closes Atlas’s video ad-serving gap, widens sales measurement Mar 7, 2016 by Tim Peterson Facebook’s Atlas can now serve video ads across desktop and mobile and measure how ads lead people to purchase on different devices or in physical stores.
Class action suit accuses Google of stealing “face prints” without permission Mar 7, 2016 by Greg Sterling Collection of images of people in Google Photos violates Illinois’ Biometric Information Privacy Act, according to the complaint.
Your 6-point spring cleaning content marketing checklist Mar 7, 2016 by Quinn Whissen With spring in the air, it’s time to get your content marketing in order. Columnist Quinn Whissen outlines some ways to clear out the clutter and give your content strategy a fresh start for the year.
DSP Trade Desk adds native ad support, with Sharethrough as first integrated SSP Mar 7, 2016 by Barry Levine The announcement means that programmatic implementation of native ads has taken another step forward.
Be There. Introducing The Bing Network. Mar 7, 2016 by Sponsored Content: Bing Ads At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way.
Forrester Wave Report Names Top Four Social Listening Tools Mar 4, 2016 by Barry Levine Research firm points out that with new features continually being added, social listening platforms are evolving into “social relationship” ones.