Mar 1, 20166 min read

Marketing Day: Facebook News Feed Tweaks, LinkedIn Ad Updates & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video Mar 1, 2016 by Tim Peterson Facebook will start ranking live videos higher in its news feed while those streams are taking place.
Geomagnetic Platform IndoorAtlas Does Extensive Deal With Yahoo Japan Mar 1, 2016 by Greg Sterling Company enables indoor location and proximity marketing by reading and mapping magnetic fields.
Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2 Mar 1, 2016 by Barry Levine Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating.
Meet the MarTech Speakers: Barre Hardy Mar 1, 2016 by Marketing Land Improving Marketing Efficiency Through Agile Transformation
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search Mar 1, 2016 by Wesley Young Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
Associated Press Teams Up With Twitter To Track 2016 Election-Related Tweets Mar 1, 2016 by Amy Gesenhues AP’s Election Buzz tool tracks Twitter activity and Google search volume for candidates and politically-charged topics.
Digital Marketing & The Zero Moment of Truth Mar 1, 2016 by Marcus Miller Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO.
Twitter’s User Growth Stalled And Advertisers Don’t Care (Yet) Mar 1, 2016 by Ginny Marvin Creative opportunities and results, so far, appear to outweigh the lack of user growth. Moves into direct response pose new challenges, however.
Top 7 Must-Have Tools For Website Owners Mar 1, 2016 by Jordan Kasteler Looking to improve your website or just getting started with creating one? Columnist Jordan Kasteler outlines his favorite tools that will help your website meet your marketing goals.
Achieving Hyper-Segmentation To Reach Personalization At Scale Mar 1, 2016 by Sean Zinsmeister Columnist Sean Zinsmeister says it’s time for B2B marketers to drill down into their consumer data to help them find the best customers and expand into new markets.
How To Market Successfully In A Digital World? Put Customers’ Needs First. Mar 1, 2016 by Mary Wallace Customers are at the heart of what successful businesses do. Columnist Mary Wallace discusses why we need to harness the power of data and technology to better understand our customers and respond to their needs.
Why Virtual Reality May Become The New Normal In Email Marketing Mar 1, 2016 by Jason Warnock VR isn’t the stuff of science fiction. It’s going mainstream. And columnist Jason Warnock believes it could be a big win for email marketing.
What Does Your Marketing Technology Stack Look Like? Mar 1, 2016 by Marketing Land Enter a visual representation of your company’s marketing platforms to win a “Stackie” Award, to be presented at the MarTech Conference March 21–22, 2016.
LinkedIn Intros B2B Spin On Facebook’s Custom Audiences To Target Ads Mar 1, 2016 by Tim Peterson Advertisers can upload lists of up to 30,000 companies, and LinkedIn will target ads to those companies’ employees.
Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas Mar 1, 2016 by Barry Levine The personas are used to find decision-making individuals at targeted companies.
Here Are The Top 7 Reasons You Should Attend MarTech Feb 29, 2016 by Marketing Land MarTech: The Marketing Tech Conference is right around the corner and we’re excited to share this incredible experience with you.