Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google’s Take On The Recent Changes To The Results Page Mar 3, 2016 by Matt Lawson Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.
Amazon Expands Echo Family With Mini Version & Mobile Speaker Mar 3, 2016 by Matt McGee Echo Dot offers similar functionality at half the price, while Amazon Tap is a portable speaker that includes Alexa voice recognition technology.
Meet the MarTech Speakers: Mayur Gupta Mar 3, 2016 by Marketing Land Healthcare Marketing In A Digital, Data-Driven World
The Local SEO Playbook To Increased Visibility And Customer Acquisition Mar 3, 2016 by Thomas Stern Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.
Upcoming Webcast: Call Tracking and Analytics 101 Mar 3, 2016 by Digital Marketing Depot US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey.
Apple Offers Tech Support On Twitter With New @AppleSupport Account Mar 3, 2016 by Tamar Weinberg Apple has launched a support channel, @AppleSupport, to give tips and support to customers.
Responsive Design Mobile Marketing Emails Generate 24% More Clicks [Report] Mar 3, 2016 by Amy Gesenhues Yesmail’s latest benchmark report finds responsive design emails earn higher ROI, but only 17% of marketers have fully embraced the adaptive design format.
The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It Mar 3, 2016 by Blaise Lucey Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response.
NewsCred Opens A New Website For Learning About Content Marketing Mar 3, 2016 by Barry Levine Called Insights, the educational destination replaces the company’s previous Academy with self-paced courses and personalized content.
Who Should Be Responsible For Stopping Programmatic Ad Fraud? Mar 3, 2016 by Ratko Vidakovic Columnist Ratko Vidakovic lays out the players in the programmatic ad ecosystem and examines who should be held responsible for preventing ad fraud.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Blogs & Blogging
Why You Need a Blog KPI Strategy and How to Develop One, www.blogherald.com
Business Issues
LinkedIn CEO passes 2016 stock package to employees, www.reuters.com
Providing support to combat Zika in Brazil and beyond, Official Google Blog
Yahoo CFO: We’re exploring sale of $1 billion-$3 billion in ‘non-core assets’, venturebeat.com
Content Marketing
4 Effective Ways to Create Viral Content, smallbiztrends.com
5 Ways to Speed Up Your Content Editorial Process, blog.marketo.com
Building A Brand Newsroom In 2016: Content Themes, blog.newswhip.com
Business Execs Continue to Produce Volumes of Digital Content, www.emarketer.com
Content Marketing: A Must Have, www.copypress.com
How to Create and Reuse Evergreen Digital Content, www.copypress.com
How To Keep Your Clients Through Writing, www.compukol.com
Integrating Repurposed Content into Your 2016 Strategy, seocopywriting.com
Is Instagram worth adding to my content marketing mix?, www.cornwallseo.com
Your Content Team Can Sprint with Agile Marketing, contentmarketinginstitute.com
Conversion Optimization
How To Use Crowdsourcing to Increase Conversion Rates, blog.crazyegg.com
Copywriting, Design & Usability
5 Ways To Improve UX And Increase Visitor Engagement, www.searchenginepeople.com
Getting (Dis)Connected: Shallow Interaction Design For Deeper Human Experiences, www.smashingmagazine.com
The case for direct questions in your UX research, www.usertesting.com
Display & Contextual Advertising
How Spiceworks Offers Hyper Contextual Experiences, www.cmswire.com
Domaining
Amazon loads up on Echo Dot domains, domainnamewire.com
Amazon Plotting Registrar Workaround?, domainincite.com
Are Domains The New Bitcoin?, www.thedomains.com
E-Commerce
Can Snapchat Become an E-Commerce Platform?, www.adweek.com
How mobile apps “ate” brick and mortar retail — and what needs to happen next, venturebeat.com
Strong US dollar boosts Canada’s online retail sales, www.retaildive.com
Valentine’s Day re-engagement: How e-commerce marketers won over indecisive shoppers, www.internetretailer.com
Why Florida sits on the front lines of U.S. e-commerce fraud, www.internetretailer.com
WordPress E-Commerce Themes for Creative Entrepreneurs, www.wpexplorer.com
Email Marketing
3 Things Email Marketers Can Learn from Social Media Week, blog.movableink.com
4 brands taking email personalization to the next level, myemma.com
Email Marketing in a Mobile-First Era: How to Get It Right, www.marketingprofs.com
Lessons Learned In The Email Marketing Wars About Selling To SMBs, streetfightmag.com
General Internet Marketing
3 Smart Online Marketing Lessons From Racer Josh Cartu, smallbiztrends.com
How Brands Can Work with Creator-Influencers, adage.com
How to Uncover a B2B Brand Voice That Isn’t Boring, www.convinceandconvert.com
Today’s renaissance CMO should master both logic & creativity, econsultancy.com
Internet Marketing Industry
Confirmit Accelerates Momentum with Record Revenue in 2015, www.realwire.com
Jun Group Promotes Corey Weiner to President, www.marketwired.com
MailChimp Featured Integrations: March 2016, blog.mailchimp.com
Origami Logic Expands Executive Team and Moves Headquarters to Support Company Growth, Business Wire
MarTech
New Trends for the Marketing Technology Stack, www.martechadvisor.com
Mobile/Local Marketing
10 Things You Need to Know About Mobile Marketing in 2016, www.tune.com
6 Steps for Localizing Your Mobile Apps, www.adweek.com
How brands should make mobile strategy and platform choices, www.mobilecommercedaily.com
The journey down the mobile funnel – 5 critical user touchpoints , 3qdigital.com
Reputation Management
Defending Your Brand: How to Handle Internet Mobs, www.searchrank.com
Social Media
6 FREE Facebook Marketing Tools to Juice Up Your Campaigns, www.wordstream.com
Do TV Ads Drive Facebook, Twitter Engagement? (Study), www.adweek.com
Does Your Social Media Content Go With the Flow?, www.stonetemple.com
Facebook Lead Ads Good for Competitive Markets, www.practicalecommerce.com
Facebook Messenger Adds Music Starting With Spotify Song Sharing, techcrunch.com
Facebook Travel Targeting: Get ‘Em While They’re Daydreaming!, aimClear Blog
Facebook Wants You to Share Your Business Story, blogs.constantcontact.com
How to Easily Create Quality Social Media Images, www.socialmediaexaminer.com
How To Set Goals For A Killer B2B Social Media Campaign, www.jeffbullas.com
Instagram starts blocking “add me” deeplinking for Snapchat, Telegram, techcrunch.com
The 6 Step Playbook for Handling Social Media Complaints, blog.bufferapp.com
The 88th Academy Awards on Facebook, media.fb.com
The Ultimate Guide to Facebook Carousel Ads, www.searchenginejournal.com
Updated Guidelines for Using Messaging for Your Page, www.facebook.com
Using Instagram and Facebook to Reach Your Customers, blog.business.instagram.com
When it comes to platforms, agencies have Snapchat on their minds, digiday.com
Will the New Facebook Emoticons be Helpful to Marketers?, smallbiztrends.com
Video
6 Landing Page Video Worst Practices to Avoid, unbounce.com
Google Fiber’s video subscriber growth surges 79 percent in 2015, www.reuters.com
How to Create Amazing Screencast Explainer Videos to Improve Your Content Marketing Efforts, www.thesaleslion.com
Report: Executives Believe Livestreaming Fosters Authentic Brand Engagement, www.adweek.com
Will Celebrities, Public Figures Get Paid for Facebook Live Videos?, www.adweek.com
YouTube and the Frustration with Curated Video Content, www.reelseo.com
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