Feb 25, 20165 min read

Marketing Day: Facebook Launches Canvas, Twitter Updates Embedded Timelines & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How Much Of Your Content Marketing Is Effective? Feb 25, 2016 by Digital Marketing Depot Brands are spending the time and money to publish more content, but that begs a crucial question: How effective is it? Contently partnered with Adweek and surveyed 745 marketers to find out.
Marketing Land Live #2: Google Drops Right-Side Ads, Closes Compare & More Feb 25, 2016 by Matt McGee Join us at 12:00 p.m. ET Friday for our second weekly live video show, and join the conversation with the #HeyML hashtag.
Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System Feb 25, 2016 by Barry Levine Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers.
Nielsen Will Start Measuring Snapchat Ads Feb 25, 2016 by Tim Peterson Nielsen measurement means brands will be able to more accurately compare their Snapchat and TV campaigns.
Canvas: Facebook’s Immersive Mobile Ad Experience Launches Internationally Feb 25, 2016 by Tamar Weinberg Facebook has launched Canvas, giving marketers the ability to improve the mobile advertising experience with native immersive ads.
Meet the MarTech Speakers: Rohit Prabhakar Feb 25, 2016 by Marketing Land How a path to medical science veered into a corporate plan for marketing technology
MarTech Landscape: What Is Predictive Analytics? Feb 25, 2016 by Barry Levine Big data and machine learning are making computer-generated forecasting a common marketing tool.
Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) Feb 25, 2016 by Lori Weiman Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
Twitter Enhances Embedded Timelines Feb 25, 2016 by Tamar Weinberg Twitter’s updated embedded timelines will give website owners and visitors a richer user experience.
Google’s New SERP Layout: The Biggest Winners & Losers Feb 25, 2016 by Larry Kim What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
Seeking $1.7 Billion In Back Taxes, France Is Latest To Go After Google Feb 25, 2016 by Greg Sterling Billions are at stake in Europe’s flurry of tax collection efforts against US companies.
Google Launches AMP Listings; Here’s How They Look Feb 25, 2016 by Barry Schwartz AMP is now out in the wild in the mobile Google news carousel. Try it yourself now.
3 B2C Strategies You Can Eliminate When Doing Account-Based Marketing Feb 25, 2016 by Peter Isaacson Columnist Peter Isaacson outlines three mass marketing tactics that you should say goodbye to when planning your Account-Based Marketing strategy.
How To Get Started With Accelerated Mobile Pages (AMP) Feb 25, 2016 by Paul Shapiro Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
Your 2016 Mobile Marketing Playbook Feb 24, 2016 by Digital Marketing Depot In recent years, more than 30 billion phone calls were made to businesses from mobile searches. According to independent research advisor BIA/Kelsey, that number is projected to increase by more than twice that amount by 2018, with calls projected to reach an astounding 73 billion.
PlaceIQ & Acxiom Use Location Data To Measure Offline Impact Of Addressable TV Feb 24, 2016 by Greg Sterling Location analytics are being used in an expanding number of ways to measure the real-world impact of digital and traditional media.