From Marketing Land: Take the MarTech survey: Is marketing art or science? Apr 7, 2017 by Marketing Land The phrase “art and science” of...

We’d love to hear your thoughts on this subject. Please take this short survey on the art and science of marketing. It should only take...

Did you notice? Just this week we launched a new home page here on Marketing Land. You wouldn’t notice it without scrolling down the page...

Taco Bell has become one of the most creative and respected big brands around. The company has run several unique and clever marketing...

From Marketing Land: Google launches Marketing Mix Model Partners program for comparing channel performance Apr 6, 2017 by Ginny Marvin ...

Amazon has rolled out a pair of new features for developers who make skills for its Alexa-powered devices, highlighted by the launch of a...

From Marketing Land: Timberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobile Apr 5, 2017 by Ginny Marvin ...

From Marketing Land: Facebook’s Canvas ads get easier to create (and recreate) with new API Apr 4, 2017 by Tim Peterson Canvas API...

Procter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...

Attend this webinar and learn: how to measure – and improve — your current data quality. how network data creates better information at...

1. Clients get the agency they deserve There are a lot of different companies out there. Some focus on quantitative metrics; others are...

From Marketing Land: Amazon beta testing Influencer Program aimed exclusively at social media bigwigs Apr 3, 2017 by Amy Gesenhues ...

The most sophisticated search marketers in the world are registering for SMX Advanced June 12–14 for: 30+ paid search, SEO, analytics,...

Last week, Congress voted to overturn online privacy rules created by the Obama FCC, which had not yet gone into effect. The rules...

From Marketing Land: Snapchat makes it possible to search for Stories by keywords Mar 31, 2017 by Danny Sullivan The change should make...

If you thought you would avoid April Fools’ Day gags and pranks this year because the actual day falls on a Saturday, think again. C’mon...

From Marketing Land: Google is set to expand its store visits program to thousands more advertisers Mar 30, 2017 by Ginny Marvin Improved...

It’s one of the hottest terms in marketing today: artificial intelligence (AI). It seems like almost everyone in the martech space is...

From Marketing Land: Marketing automation struggles to reach its full potential Mar 29, 2017 by Mary Wallace Marketers are rushing to...

When brands build a framework and connect all aspects of their marketing approach, they create efficiency and effectiveness. At my...