Apr 3, 20175 min read

Marketing Day: Amazon Influencer Program, Google Customer Reviews & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amazon beta testing Influencer Program aimed exclusively at social media bigwigs Apr 3, 2017 by Amy Gesenhues Amazon says the the program is designed for, “… social media influencers with large followings and a high frequency of posts with shoppable content.”
Start thinking now about how to tug at the heartstrings of your holiday shoppers Apr 3, 2017 by Giovanni Strocchi It’s never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers’ emotions.
Google Customer Reviews launches, replacing Google Trusted Stores program Apr 3, 2017 by Ginny Marvin The new program, accessible through Google Merchant Center, sheds the consumer protection piece of Trusted Stores.
Join us for SMX Advanced! Register now & save $500. Apr 3, 2017 by Marketing Land The most sophisticated search marketers in the world are registering for SMX Advanced June 12–14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics.
39 questions with Google at SMX West Apr 3, 2017 by Eric Enge Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.
The newest addition to the marketing mix’s Ps: Proximity Apr 3, 2017 by Brian Smith Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them.
The marketing automation generation: Fulfilling the mandate for customer life cycle marketing Apr 3, 2017 by Scott Vaughan B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.
Businesses can now request customer locations within Twitter Direct Messages Apr 3, 2017 by Greg Finn Brands on Twitter can now address issues more quickly and help local customers by requesting their location in a Direct Message.
Getting the most bang for your buck: 11 CRO opportunities Apr 3, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — see her column for inspiration and actionable tips!
[Reminder] Live webinar – Content Attribution: Identifying content that converts Apr 3, 2017 by Digital Marketing Depot Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates.
ISPs and mobile carriers vow not to sell user browsing histories — for now Apr 3, 2017 by Greg Sterling Companies may uphold higher privacy standard than the law requires to avoid further brand-trust erosion.
Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens Apr 3, 2017 by Barry Levine The image-searching Lens software, introduced last month, is now embedded in the newest Samsung smartphone.
Apple News goes from walled garden to ‘well-lit garden’ with third-party measurement Apr 3, 2017 by Greg Sterling The move comes against the backdrop of growing advertiser demand for outside measurement.
Countering header bidding, Google drops its ‘last look’ advantage Apr 3, 2017 by Barry Levine The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation.
Why some brands are letting Amazon handle their e-commerce operations Apr 3, 2017 by Ginny Marvin With Amazon dominating online sales in the US, some brands and manufacturers are rethinking the role of the website.
Yes, I want to take care of your spam problem for you Apr 3, 2017 by Brian Massey In the fight against spam, CAPTCHA is here to help — but what’s the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives.