Mar 30, 20173 min read

Marketing Day: Twitter replies, Google to advertisers & Google Optimize

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google is set to expand its store visits program to thousands more advertisers Mar 30, 2017 by Ginny Marvin

Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads.

A/B testing solution Google Optimize is out of beta and free for everyone Mar 30, 2017 by Ginny Marvin

The A/B testing platform runs on top of Google Analytics.

Why Google’s SEO advice is NOT (always) in your best interest Mar 30, 2017 by Nate Dame

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances.

Twitter drops usernames from replies, giving full 140 characters to respond Mar 30, 2017 by Greg Finn

A new change will give you more room to respond and, according to Twitter, make conversations easier to follow.

10 tips to make the most of live video Mar 30, 2017 by Brad O’Brien

As live video continues to take the marketing world by storm, columnist Brad O’Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.

The art of social media minimalism Mar 30, 2017 by Blaise Lucey

Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and cut the clutter.

Absolutdata launches an AI-based decision-making platform Mar 30, 2017 by Barry Levine

Adding AI to its tools for converting trial users and evaluating new product ideas, the company is moving toward decision-making as a service.

Signal expands its identity solution beyond a brand’s own properties Mar 30, 2017 by Barry Levine

Newly launched Customer Identity Solution employs cookies and mobile device IDs matched to known customers to target ads and other marketing elsewhere.

The hype and reality of artificial intelligence [Podcast] Mar 30, 2017 by Matt McGee

In this week’s Marketing Land Live, we chat with Scott Brinker about the current state of artificial intelligence — what’s fact, what’s fiction, and what do marketers need to know?

Report: Best practices for email marketing in e-commerce Mar 29, 2017 by Digital Marketing Depot

When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. After all, if they’re on top, then they must be doing everything right. Right? To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 […]

After ad boycotts, Google promises new reporting & review processes for upset advertisers Mar 29, 2017 by Ginny Marvin

Google’s chief business officer also promises to hire ‘significant numbers of people’ to help handle advertiser objections when ads appear alongside objectionable content.