Marketing Day: Snapchat ads, Twitter Lite & email marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google launches Marketing Mix Model Partners program for comparing channel performance Apr 6, 2017 by Ginny Marvin Nielsen, Neustar, Marketing Management Analytics announced as launch partners.

1. Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options Apr 6, 2017 by Tim Peterson Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark.

1. AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace Apr 6, 2017 by Barry Levine This week: two new approaches to website personalization and one for audience discovery.

1. Marketers, get your head out of your funnel — because time is definitely not on your side Apr 6, 2017 by John Steinert Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole.

1. 4 ways you can improve your website conversion rate with SEO Apr 6, 2017 by Khalid Saleh Are your SEO and conversion rate optimization efforts at odds with one another? Columnist Khalid Saleh says breaking down the wall between your SEO and CRO strategies will help you rank better in search and boost your conversions.

1. 3 brands that do email marketing right Apr 6, 2017 by Len Shneyder Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own email marketing strategy.

1. Twitter Lite launches to serve slow broadband networks and expensive data plans Apr 6, 2017 by Tamar Weinberg Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and costs.

1. Adblock Plus’s parent company buys content micropayment service Flattr Apr 6, 2017 by Barry Levine The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a user.

1. Google Analytics remarketing lists go cross-device May 15 Apr 6, 2017 by Ginny Marvin The shift from relying on cookies was first announced last fall.

1. Amazon launches a metrics dashboard for Alexa skill developers Apr 6, 2017 by Matt McGee Developers can see how often their skills are used, how many people are using them and how successful consumers’ “utterances” are.

1. Social media management software: Find the right one for your business. Apr 5, 2017 by Digital Marketing Depot With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an social media management software platform can improve efficiency, compliance, and productivity.

1. Voice search and data: The two trends that will shape online marketing in 2017 Apr 5, 2017 by Jim Yu As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.

Online Marketing News From Around The Web:

Blogs & Blogging

1. Blog Helper: An Alexa Skill for Managing a WordPress Blog with Your Voice, WordPress Tavern

2. How to Turn Your Withering Blog Posts into Fully-Fledged Plants, The Blog Herald

Business Issues

1. Don’t Expect a Pinterest IPO Anytime Soon, Adweek

Content Marketing

1. 7 Content Creation Ideas to Use When You’re Feeling Uninspired, Amy Porterfield

2. As Content Spending Goes Wild, What Role Will Advertising Play?, AdExchanger

3. Content Strategy Guide, SEM Rush

4. How To Write Content For Uber-Niche Clients, Search Engine People

5. Is Your B2B Content Boring Your Customers to Death?, KoMarketing

6. Measuring Content Success with GTM, Builtvisible

Conversion Optimization

1. 6 Easy Ways to Perfect Your Landing Pages, Marketo

Copywriting, Design & Usability

1. 7 Website Design Trends to Use When You Sell Services Online, Small Biz Trends

2. The Process And Tools You Need For Awesome Copywriting, SEM Rush

Domaining

1. How Local is Language? New gTLDs Around the World, Domain Name Wire

E-Commerce

1. 3 Things You Must Know About Ecommerce Order Fulfillment, Multichannel Merchant

2. 3 Tips For Mobile Checkout Forms, Multichannel Merchant

3. eCommerce for WordPress: The Best Plugins for Your Site, Inflow

Email Marketing

1. Amazon Gives Customers New Way to Opt Out of Seller Emails, Marketing Words Blog

2. The 8 Biggest Email Marketing Challenges (And Tips to Overcome Them!), Movable Ink Blog

General Internet Marketing

1. ‘Bots are constantly evolving, getting smarter, and becoming harder to detect’, The Drum

2. Introducing Marketing Mix Model Partners: Helping brands better understand the impact of their marketing, Google Agency Blog

3. Should marketers be able to prove the ROI of influencers?, Econsultancy

4. The $0 Podcast Marketing Strategy That Got MeetEdgar 1.25 Million Visitors – and How It Can Get You Leads, Too, Lead Pages

5. Top 7 Ways to Build Brand Loyalty, Crazy Egg

Internet Marketing Industry

1. Cross Pixel Media Bolsters Its Mobile Data through Adbrain Partnership, PR Web

2. eZanga Unveils Next Generation Technology to Combat Fraudulent Traffic, Market Wired

3. IAB Names Chris Kuist Senior Vice President of Research and Impact, with a Mandate to Reshape Research for the Mobile Age, Business Wire

4. Krush Technologies Licenses Videology Platform to Offer Advertisers Cross-Screen Access to Its Unique Millennial Audience, PR Newswire

5. Lotame Partners with Are You a Human in Increased Commitment to Data Quality, Market Wired

6. Neustar and Google Partner to Help Brands More Accurately Measure the Impact of Their Marketing, Neustar

7. NewsWhip welcomes first President of North America and CRO, NewsWhip

8. Playwire Media Partners with Overwolf to Tap into Surging eSports Industry, PR Web

MarTech

1. THE HACKIES: How a marketing automation company hacked their own marketing org, Chief Marketing Technologist

2. The Rise Of The Ad Tech “Investorpreneur”, AdExchanger

Mobile/Local Marketing

1. 3 Location Marketing Lessons That Healthcare Brands Can Teach Other Industries, Street Fight

2. How Hyperlocal Mobile Advertising takes Display beyond Online Stores, MarTech Advisor

3. How To Track SMS Campaigns In Google Analytics, The Hub

4. Presenting the IAB Location-Based Marketing Playbook for Retailers, Factual

Social Media

1. 4 Reasons to Answer Every Complaint on Social Media, Adweek

2. 6 Ways You Can Use Social Listening Now, Search Engine Journal

3. A New Educational Tool Against Misinformation, Facebook Newsroom

4. Facebook Messenger Chat Bots Can Now More Easily Handle Updates on Shipping, Reservations, Adweek

5. How to Assess Your LinkedIn Company Page Performance, Social Media Examiner

6. How to Create a Facebook Ad Collection, Jon Loomer Digital

7. Leveraging Twitter to Advance Your Business, Compukol

8. M Now Offers Suggestions to Make Your Messenger Experience More Useful, Seamless and Delightful, Facebook Newsroom

9. Social Commerce Not a Hit – Except When It Is, eMarketer

10. The complete guide to using Mastodon, the Twitter alternative., Quartz

11. Twitter Chat Tools – A selection of 5 good tools, Razor Social

Video

1. “They get a lot of PR value”: Agencies say YouTube “crisis” is about negotiations and saving face, Digiday

2. On YouTube Live, Pirates Stream Entire Channels Like ESPN, AdAge

3. One in five Facebook videos is Live as it seizes the verb, TechCrunch

4. Question of the Day: Is autoplay video’s cardinal sin?, Digiday

5. The 8 Biggest Email Marketing Challenges (And Tips to Overcome Them!), Movable Ink Blog

6. User-generated March Madness Videos Explode on Instagram, Tubular Insights

7. Video Is the Now, but Short-Form Video Is the Future, Convince and Convert

8. YouTube TV review: a DVR to rule them all, The Verge