Mar 31, 20173 min read

Marketing Day: April Fools pranks, Snapchat story search & Reddit ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat makes it possible to search for Stories by keywords Mar 31, 2017 by Danny Sullivan

The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app.

April Fools’ Day 2017: Play Ms. Pac-Man, Amazon Echo’s Petlexa, Google Gnome & more Mar 31, 2017 by Matt McGee

The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway.

Reddit launches a new self-serve ad platform Mar 31, 2017 by Tamar Weinberg

New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.

Facebook expands branded content program, will mark posts as ‘paid’ Mar 31, 2017 by Tamar Weinberg

Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.

Search & social integration: Takeaways from SMX West Mar 31, 2017 by Caitlin Jeansonne

Search and social don’t have to live in separate silos. Contributor Caitlin Jeansonne recaps SMX West sessions that looked at how SEO and social media teams can complement each other to provide stronger results.

Reaching users wherever they are Mar 31, 2017 by Josh Todd

Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.

How to decide ‘Should I bid?’ Mar 31, 2017 by Kevin Lee

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work.

Google Maps ad traffic steadily growing Mar 31, 2017 by Andy Taylor

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.

Baidu becomes Google’s biggest ally in mobile page speed Mar 31, 2017 by Hermes Ma

Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.

Are you grateful for digital? Mar 31, 2017 by Lewis Gersh

In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum.

How’s your customer data? Learn how to keep it fresh and accurate Mar 30, 2017 by Digital Marketing Depot

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s successful […]

Keep your marketing campaigns organized across media platforms Mar 31, 2017 by Digital Marketing Depot

While digital media is a huge beneft for many companies, it is not without its problems. One of the biggest difculties is staying organized and consistent, because digital media has so many channels to choose from. Misbranding or getting something wrong or confused can really cause an issue for any company, so consistency and organization […]