Apr 5, 20175 min read

Marketing Day: Brand/agency partnerships, YouTube TV & new LinkedIn ad offerings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Timberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobile Apr 5, 2017 by Ginny Marvin PadSquad has introduced five new formats including Chatter Bot that brings chatbot technology to mobile ads.
6 reasons why building your own customer data asset is a recipe for marketing success Apr 5, 2017 by Mike Sands Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data.
SMX West: Solving SEO Issues in Google’s Post-Update World Apr 5, 2017 by Mark Traphagen Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.
Taking the brand/agency partnership to the next level Apr 5, 2017 by Laura Scott Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands.
The problem with obsessive rank tracking Apr 5, 2017 by Ryan Shelley Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
3 ways to boost your content marketing program’s performance Apr 5, 2017 by Rachel Lindteigen Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level.
YouTube TV premieres today in five markets, including LA, NY, SF Apr 5, 2017 by Tim Peterson New TV service now available for a free trial, will add six AMC Networks channels to its lineup soon.
IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’ Apr 5, 2017 by Ginny Marvin Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.
Hootsuite’s recent buying spree may only be a warm-up Apr 5, 2017 by Barry Levine It’s not difficult to envision social media management platforms as the core applications for the next gen of communications.
Salesforce’s Einstein adds velocity to its Sales Cloud Apr 5, 2017 by Barry Levine The CRM-based company boosts features to help salespeople close deals — including on-board predictive scoring.
The Brand Safety Industrial Complex: Does anyone benefit from making things safer? Apr 5, 2017 by Rob Rasko What is the “Brand Safety Industrial Complex,” and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution.
Yelp buys Turnstyle to expand targeting and offline attribution capabilities Apr 5, 2017 by Greg Sterling The acquisition greatly enhances what Yelp can offer business owners.
LinkedIn introduces lead gen ad offerings Apr 5, 2017 by Tamar Weinberg Pilot program with 50 companies led to strong cost-per-lead performance, LinkedIn says.
Newest perk for Amazon Prime members? NFL football livestreams Apr 5, 2017 by Matt McGee Amazon reportedly spends about $50 million to livestream 10 games, five times more than what Twitter paid in 2016.