Fahad HAug 28, 20192 min readGoogle moves to simplify, standardize content policies for publishersGoogle is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
Fahad HAug 23, 20192 min readApple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypasApple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user...
Fahad HAug 16, 20192 min readGoogle integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measureIn an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive...
Fahad HAug 6, 20192 min readGoogle Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...
Fahad HAug 1, 20192 min readNCS launches AI service to optimize for offline incremental sales in CPG digital campaignsCPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...
Fahad HJul 31, 20191 min readCentro’s DSP enforces app-ads.txt to target authorized ad inventoryGlobal ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide...
Fahad HJul 31, 20193 min readGoogle App campaigns expand to Discover feeds, AdMob testing ads on app loading screensMobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...
Fahad HJul 25, 20196 min readD2C brands are driving up customer acquisition costs – and it’s time to course-correctA panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag...
Fahad HJul 16, 20191 min readNestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend tranNestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...
Fahad HJul 5, 20192 min readGoogle announces changes to environment, position targeting settings in DV360In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
Fahad HJun 13, 20192 min readVerizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilitiVerizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Fahad HJun 11, 20192 min readFacebook ads aren’t what they used to be, so it’s time for smarter social ad buyingSEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded...
Fahad HJun 5, 20192 min readWhat Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisersAmazon closed in on a deal to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount Friday....
Fahad HJun 4, 20191 min readIBM brings AI-enabled chatbots to display ads with Watson Ads BuilderOn Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new...
Fahad HMay 21, 20192 min readMoPub gives publishers impression-level revenue data, links with attribution platformsMoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has...
Fahad HMay 21, 20192 min readMillennials hail cord-cutting, but still indulge in linear TV outside the homeWe know by now that younger generations are abandoning traditional TV, opening their wallets instead to over-the-top (OTT) streaming...
Fahad HMay 16, 20193 min readCould machine learning solve attribution challenges?Source: CaliberMind B2B Customer Data Platform If your digital marketing team struggles with attribution, you’re not alone. Nielsen...
Fahad HMay 15, 20196 min readThe big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funGoogle Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been...
Fahad HMay 10, 20193 min readGoogle shares details on how first price auctions in Google Ad Manager will workIn March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...
Fahad HMay 6, 20192 min readReported Google browser change could be final death blow to cookiesGoogle is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the...
