Fahad HMay 19, 20142 min readNielsen Adds Age And Gender Demographics To Twitter TV RatingsNielsen announced today that it has added age and gender demographic data to its Twitter TV Ratings product, in an effort to drive home...
Fahad HMay 19, 20142 min readNielsen Adds Age And Gender Demographics To Twitter TV RatingsNielsen announced today that it has added age and gender demographic data to its Twitter TV Ratings product, in an effort to drive home...
Fahad HFeb 11, 20142 min readNielsen: More Time On Internet Through Smartphones Than PCsNielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from...
Fahad HFeb 11, 20142 min readNielsen: More Time On Internet Through Smartphones Than PCsNielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from...
Fahad HJan 27, 20142 min readOnline Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [NieNielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more...
Fahad HJan 27, 20142 min readOnline Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [NieNielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more...
Fahad HDec 5, 20133 min readWill Measurement Shortfalls Hinder The Growth Of Multi-Screen Marketing?Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of...
Fahad HDec 5, 20133 min readWill Measurement Shortfalls Hinder The Growth Of Multi-Screen Marketing?Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of...
Fahad HSep 22, 20131 min readDespite Being A Smaller Percentage, The Younger End Of The Key TV Demo Is Easier To Reach Online [NiAdvertisers targeting consumers ages 18 to 49 (51 percent of the US online population) stand a very good chance of reaching their key...
Fahad HSep 22, 20131 min readDespite Being A Smaller Percentage, The Younger End Of The Key TV Demo Is Easier To Reach Online [NiAdvertisers targeting consumers ages 18 to 49 (51 percent of the US online population) stand a very good chance of reaching their key...
Fahad HJul 25, 20131 min readGlobal Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen]Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display...
Fahad HJul 25, 20131 min readGlobal Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen]Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display...
Fahad HMar 21, 20131 min readNative Video Ads Drive Higher Brand-Lift Metrics When Compared To Pre-Roll Videosperformance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native...
Fahad HMar 21, 20131 min readNative Video Ads Drive Higher Brand-Lift Metrics When Compared To Pre-Roll Videosperformance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native...
Fahad HAug 16, 20123 min readMobile Users: Consumers Are Buying, But Behavior Varies By VerticalMobile is hot and shows no sign of moving off marketers’ priority list. Not only is there an enormous, diverse mobile audience that...
Fahad HAug 16, 20123 min readMobile Users: Consumers Are Buying, But Behavior Varies By VerticalMobile is hot and shows no sign of moving off marketers’ priority list. Not only is there an enormous, diverse mobile audience that...
Fahad HAug 5, 200810 min readGoogle Trends for Websites: Competitive Intelligence AnalysisWeb Analytics 2.0 strategy. A lot has changed even in the last six months in the world of competitive intelligence, this post, the first...
