Nielsen Adds Age And Gender Demographics To Twitter TV Ratings
Nielsen announced today that it has added age and gender demographic data to its Twitter TV Ratings product, in an effort to drive home...
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Nielsen Adds Age And Gender Demographics To Twitter TV Ratings
Nielsen announced today that it has added age and gender demographic data to its Twitter TV Ratings product, in an effort to drive home...
Nielsen: More Time On Internet Through Smartphones Than PCs
Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from...
Nielsen: More Time On Internet Through Smartphones Than PCs
Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from...
Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nie
Nielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more...
Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nie
Nielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more...
Will Measurement Shortfalls Hinder The Growth Of Multi-Screen Marketing?
Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of...
Will Measurement Shortfalls Hinder The Growth Of Multi-Screen Marketing?
Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of...
Despite Being A Smaller Percentage, The Younger End Of The Key TV Demo Is Easier To Reach Online [Ni
Advertisers targeting consumers ages 18 to 49 (51 percent of the US online population) stand a very good chance of reaching their key...
Despite Being A Smaller Percentage, The Younger End Of The Key TV Demo Is Easier To Reach Online [Ni
Advertisers targeting consumers ages 18 to 49 (51 percent of the US online population) stand a very good chance of reaching their key...
Global Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen]
Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display...
Global Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen]
Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display...
Native Video Ads Drive Higher Brand-Lift Metrics When Compared To Pre-Roll Videos
performance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native...
Native Video Ads Drive Higher Brand-Lift Metrics When Compared To Pre-Roll Videos
performance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native...
Mobile Users: Consumers Are Buying, But Behavior Varies By Vertical
Mobile is hot and shows no sign of moving off marketers’ priority list. Not only is there an enormous, diverse mobile audience that...
Mobile Users: Consumers Are Buying, But Behavior Varies By Vertical
Mobile is hot and shows no sign of moving off marketers’ priority list. Not only is there an enormous, diverse mobile audience that...
Google Trends for Websites: Competitive Intelligence Analysis
Web Analytics 2.0 strategy. A lot has changed even in the last six months in the world of competitive intelligence, this post, the first...
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