Reddit US ad revenues could top $100M this year amid added focus on ad products
Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native...
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Digital ad spending to top traditional for first time
Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s ga
Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one...
165 million people shopped online and in stores over Black Friday weekend
Pre-Thanksgiving surveys indicated that more people intended to shop online this year than in the past. That sentiment did translate into...
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten...
Analyst: Amazon Echo owns 75 percent of global smart speaker market
Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” It’s not entirely clear...
Survey: Majority of consumers will spend 75% of holiday budgets online this year
It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary...
Study finds decline in ‘trust’ costs corporations billions in profits
It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has...
Survey: Social commerce held back by security, privacy concerns
A new survey from Sumo Heavy Industries has both good and bad news for social media. The survey was conducted in May among more than...
Pinterest expected to hit $1 billion ad revenue by 2020
Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing...
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile
Strong early indicators. The robust estimate (up from 13 percent sales growth seen last year) factors in indicators from last holiday...
Report: Digital now makes up 51% of US ad spending
Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and...
Amazon now 3rd-biggest digital ad seller in US
Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...
Forecast: Digital advertising pulling away from TV on global basis
Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...
Retailers with shopping apps now see majority of e-commerce sales from mobile
For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile...
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Proximity and beacon data platform Unacast has released its Q2 Proximity.Directory report. The report goes beyond marketing use cases to...
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
A new report from MomentFeed argues that “over 80 percent of consumer time on mobile devices is now spent on the apps, websites and...
Android now the world’s dominant OS, surpassing Windows
According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...
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