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The back button is your number one enemy

Visitors will spend a finite amount of time on your website. What you do with that time determines whether you convert them to customers...

Some things can’t be wireframed

Research and analysis help show you the workflows, usability principles ensure it’s clear and intuitive, but how do you get to...

Designing features using Job Stories

Personas and User Stories made sense when customers and product teams were far from each other. That’s no longer the case. This is a...

How to hire designers

A beautiful product that solves a problem no one has will fail. An ugly product that solves a real problem well can succeed. There has...

The dribbblisation of design

There are divergent things happening in the product and interaction design community. On one hand, we have some amazing pieces of writing...

Why cards are the future of the web

Cards are fast becoming the best design pattern for mobile devices. We are currently witnessing a re-architecture of the web, away from...

What Does Feature Creep Look Like?

When you think about feature creep and bloated products what comes to mind? Endless tabs, toolbars, settings, and preferences, right? For...

Complex, but not Complicated

Situation: Your users know you provide a feature, and they want to use it. But when they approach it they’re intimidated by long forms,...

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