For most Super Bowl advertisers, game-day is just the beginning, with many advertisers pushing out their campaigns weeks, and even...

We’ve looked at the numbers, watched the online ads and teasers, read the tweets and Facebook posts, and we’ve chosen the winners in our...

last year’s Super Bowl, when the four-year-old company was just fresh off the announcement of Snapchat Discover, and brands like Mountain...

Super Bowl-related tweets were down this year compared to last year’s game, mirroring a drop in activity that also played out on...

Is it a win when you get people talking about your brand, even if most of that buzz is negative? That’s a question that the marketing...

From the Coca-Cola commercial There were plenty of social comments on Sunday’s Super Bowl ads, but which brands made the best connections...

Promoting Hyundai’s 2017 Elantra, the car maker’s “The Chase” Super Bowl ad ranked No. 1, followed by its “First Date” spot featuring...

Following Doritos “Ultrasound,” the extended version of T-Mobile’s “Restricted Bling” featuring Drake ranked No. 2, with 346,854 shares,...

Facebook released its numbers for last night’s Super Bowl 50, reporting 60 million Facebook users shared 200 million posts, comments or...

One of the more entertaining aspect of Super Bowl social media campaigns is whether or not a brand will go to the dark side and throw...

Facebook is trying to push Twitter out of the way when it comes to live events and social conversation, but Super Bowl 50 proved that it...

Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the...

Many thanks to our special guests and to our readers that joined us for the Big Game! For those of you who may have missed it, here’s...

Super Bowl is a whole lot more than football; it is the ultimate advertising arena. This year, a select number of brands are spending...

The Super Bowl is arguably the biggest media event of the year. Well over 100 million people in the US will tune in on Sunday. Yet half...

With the Super Bowl just two days away, YouTube is out today with a reminder that it’s where people spend their time checking out the...

Joining us on the live blog this year will be Peter Minnium, president of Ipsos Connect and long-time display advertising columnist on...

Twitter users love avocados. Or at least they love the Super Bowl commercial and teaser video that Avocados From Mexico has already...

TK Kurikawa / Shutterstock.com Pokémon has earned the most online video views (and social mentions, too) of all the brands that have...

Let the YouTube versus Facebook video view debate continue. According to the TV ad analytics company iSpot.tv, more Super Bowl ads and...