One of the more entertaining aspect of Super Bowl social media campaigns is whether or not a brand will go to the dark side and throw shade at their competitors/colleagues. While most of the brand interaction is cordial and supportive, the burns are typically more entertaining.
This year’s commercials were chock full of attacks, with Taco Bell going after football/futbol, T-Mobile taking on Verizon, Dollar Shave Club going after “Big Razor” and much more. Twitter was no different. This brand-on-brand battle continued on Twitter between Super Bowl advertisers, competitors and even rival sport leagues. Here’s a look at the best shots fired on Twitter:
LG
Apparently, LG wanted more puppies instead of horses. They took the previous Budweiser puppy and the Budweiser #ActLikeIt hashtag:
.@Budweiser, we think we have something of yours (and he’s never looked better). #ActLikeIt #SB50 pic.twitter.com/tSM14z5UZv — LG Electronics (@LGUS) February 8, 2016
WWE Universe
Organizations are indeed brands, and the WWE mockingly let the NFL know that the turnout in the stadium wasn’t as super as it had been:
Super Bowl 50 attendance @LevisStadium: 71,088@WWE @WrestleMania 31 @LevisStadium: 76.976#JustSaying #SB50 pic.twitter.com/lz8Ibu0TrN — WWE Universe (@WWEUniverse) February 8, 2016
Gillette
In response to Schick’s Hydro Robot commercial, Gillette dropped this tweet:
Looks like the robot didn’t do its homework. Meet #ProShield. Lubrication before and after the blades. pic.twitter.com/Cu3gjaLaVV — Gillette (@Gillette) February 8, 2016
Wix
Apparently Superbowl advertiser Wix really loves Siri. So much that they won’t try anything else. So they declined fellow advertiser Amazon Echo’s #BaldwinBowl.
.@amazon Sorry we can’t make it to the #BaldwinBowl. We’ve been seeing Siri for a while & Alexa makes her nervous #SB50 #StartStunning — Wix.com (@Wix) February 8, 2016
Doritos
In jest, Doritos called out the Willem Dafoe/Marilyn Monroe spot using the candy bar’s tagline:
.@Snickers Eat some #Doritos. You play weird spots when you’re hungry. #SB50 — Doritos (@Doritos) February 7, 2016
Snickers
Well, Snickers didn’t like the attack, and fired back at Doritos:
You steal our line when you’re hungry. #EatASNICKERS https://t.co/KIas52gvsH — SNICKERS® (@SNICKERS) February 7, 2016
Mercedes Benz USA
After the Toyota Prius commercial aired, @MBUSA made the suggestion of a more adequate getaway car for your next bank heist:
If you want a realistic getaway car, we have a suggestion. #SB50 pic.twitter.com/BgVECXVSs7 — Mercedes-Benz USA (@MBUSA) February 8, 2016
Verizon
In an attempt to give T-Mobile a taste of their own medicine, Verizon dropped this gem:
Still waiting to see T-Mobile’s new ad? Maybe it’s because you have T-mobile. #getabetternetworkhttps://t.co/BD4FLZbd3T — Verizon (@verizon) February 8, 2016
T-Mobile did attempt to mount a rebuttal, but featured an oddly placed GIF that fell flat:
.@verizon Add another item to your list of restrictions: creativity. #GetABetterComeback #BALLOGIZE pic.twitter.com/4JhXCO4ZCA — T-Mobile (@TMobile) February 8, 2016
Pabst Blue Ribbon
Hands down, Pabst won the night with this gem in response to Seth Rogen’s new political party:
Before he was paid to join a party… pic.twitter.com/X2ldX4isiI — Pabst Blue Ribbon (@PabstBlueRibbon) February 8, 2016
See our #HashtagBowl Bowl section for all of our Super Bowl coverage.
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