Doritos “Ultrasound” was the big winner among Super Bowl ads online last night, generating 893,465 shares.
Following Doritos “Ultrasound,” the extended version of T-Mobile’s “Restricted Bling” featuring Drake ranked No. 2, with 346,854 shares, pulling in less than half of Doritos’ total shares.
Video metrics firm Unruly ranked the top 10 Super Bowl 50 ads based on the number of shares they received across Facebook and the blogosphere. This year’s Super Bowl ads have not performed nearly as well as last year’s, generating only 2,889,156 total shares — a 36-percent drop compared to the 4,485,297 shares won by last year’s Super Bowl brands.
Budweiser, which won the top spot last year with its “Lost Dog” ad, ranked No. 3 this year, airing a PSA-styled ad featuring Helen Mirren delivering an anti-drunk driving message.
Of the most shared Super Bowl 50 brands, T-Mobile took three of the top 10 spots, with the extended cut and 30-second spot for “Restricted Bling” both ranking, along with its “Drop the Ball” ad. Earning a total of 585,073 shares, T-Mobile still generated fewer shares than the No. 1-ranked Doritos ad.
The only other brand to make the list twice was Heinz, with the extended cut and 30-second spot for its “Wiener Stampede” ad ranking at No. 5 and No. 10, respectively.
Top 10 Most Shared Super Bowl 50 Ads
1. Doritos “Ultrasound”
2. T-Mobile “Restricted Bling” (Extended cut)
3. Budweiser’s “Give A Damn”
4. Pokémon’s “#Pokemon20”
5. Heinz’s “Wiener Stampede” (Extended cut)
6. Hyundai’s “First Date”
7. Mountain Dew’s “PuppyMonkeyBaby”
8. T-Mobile’s “Restricted Bling” (30-second spot)
9. T-Mobile’s “Drop the Balls”
10. Heinz’s “Wiener Stampede” (30-second spot)
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