The Marketing Land #Hashtag Bowl Live Blog is back! And this year, it’s going to be better than ever, featuring insightful commentary from eminent digital strategists, as well as a wealth of real-time data on how the ads are affecting consumer behavior on search, social and beyond.
Joining us on the live blog this year will be Peter Minnium, president of Ipsos Connect and long-time display advertising columnist on Marketing Land, and Perri Gordon, the digital strategy and capabilities manager for Tyson Foods. In addition to these first-time guests, two familiar faces will be weighing in on the ads and their digital components: James Green, CEO of Magnetic and a Marketing Land columnist, and Peter Shankman, a well-known social media luminary and accomplished speaker.
This year, our experts will have much more to comment on, as well, thanks to the wealth of real-time data we’ll be incorporating into the live blog. Bing will provide us with nearly-real-time search data, so we can see how the TV ads are impacting people’s query activity in the short term. Additionally, we’ll include social data from a few different providers — Brandwatch, Spredfast and Simply Measured — to get a handle on what behavior the ads are driving in the social sphere. For insight into performance in the automotive category, we’ll turn to Edmunds.com, which will let us know how the ads are driving page views on the car-shopping site.
The Marketing Land staff will be on deck, too, of course, with executive features editor Pamela Parker (That’s me, talking about myself in the third person) moderating the discussion. Associate features editor Jessica Thompson will be wrangling the real-time data and sharing it on the live blog. And community manager Lauren Donovan will appear via her tweets on @MarketingLand — which will highlight the important digital moments of the broadcast. Founding editor Danny Sullivan will contribute his own comments, as well as a running tally of hashtag use during the TV commercials.
In case you don’t know them already, here’s a little more information about our panelists:
Peter Minnium, who joined Ipsos Connect after heading up brand initiatives at the Interactive Advertising Bureau, brings a wealth of knowledge in the sphere of brand advertising online. He is especially interested in improving the creativity of brand advertising online, which makes him perfectly suited to commenting on how Super Bowl advertisers are extending and translating their messages to take advantage of online activity.
Perri Gordon, who shapes the digital marketing strategy for all of Tyson’s retail brands, brings that experience to the table, as well as experience she gained in brand management positions at Hillshire Brands (now part of Tyson) and Kellogg’s. Given her familiarity with one of the main categories of Super Bowl advertisements — snack foods — we expect she’ll offer insightful commentary about those spots and many more.
Besides being a regular contributor to Marketing Land on display advertising, James Green is CEO of Magnetic, which offers technology for prospecting, remarketing and merchandising. He began his career in the entertainment industry, spending eight years at the Walt Disney Company and then working for Steve Jobs as VP of marketing and new business development at Pixar Animation Studios. In the digital marketing space, he’s had founder and executive positions at Sabela Media, 24/7 Real Media, GiantBear and Giant Realm.
Author, entrepreneur, speaker and worldwide connector Peter Shankman is recognized for pioneering radically new ways of thinking about marketing, customer service, advertising, PR and social media. He is perhaps best known for founding Help A Reporter Out, a service which has helped thousands of journalists and marketers connect. Shankman is a consultant and trainer and runs the ShankMinds events series and its online outpost, Breakthrough, where entrepreneurs and leaders all over the US gather to learn and share expertise.
How can you participate, you may be asking yourself? When the live blog is in session, you may comment on the discussion that’s going on, or you can send observations to @MarketingLand on Twitter. We look forward to being your second screen for the Big Game!
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