In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The...

Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media...

That background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction...

Experience may be a subjective thing, but London-based Decibel has launched a platform to score its digital embodiment. The new Digital...

Adobe offered a deluge of announcements about its Experience Cloud last week at its annual Summit in Las Vegas. Perhaps the most...

more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail...

Artificial intelligence is being employed by many chatbots, but Helpshift is now out with what it says is the first AI specifically built...

Better ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...

Marketers often determine which full-page design works best for driving traffic and sales. Paris-based ContentSquare goes one additional...

Aprimo was spun off from data warehouse/analytics provider Teradata in 2015, focusing on providing marketing management tools for...

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some...

A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind...

A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data...

Marketers and media practitioners are feeling more confident about their internal skills for getting a return from data-driven marketing....

Phy is out this week with a new QR-based platform for dynamically generated pages of linked previews. Called Multi-Action QR Codes, it...

Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a...

If you’ve risked carpal tunnel syndrome to hand-write thank-you notes to your customers or wedding guests, here’s some news you can use....

Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These...

Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible...

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and...