Adobe offered a deluge of announcements about its Experience Cloud last week at its annual Summit in Las Vegas.
Perhaps the most far-reaching one was the launch of a new, unified customer profile called the Experience Cloud Profile, combing customer data from customer relationship management systems, as well as from online behavior, device use and ad exposure. It sounds like a Customer Data Platform, a marketer-accessible and centralized hub of customer and prospect data. As Vice President of Platform Engineering Anjul Bhambhri noted in a blog post:
What data does this profile have? It can ingest data from various enterprise repositories including first-party data as well [as] any third-party data. This data may consist of CRM data, e-commerce transactions, offline transactions, loyalty program data, behavioral data from mobile, web or emails, and social interaction data. [Read the full article on MarTech Today.]
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