Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These predictions allow marketers to target the right offer at the right time, and they help systems recognize things in the real world.
This week, Google Cloud is taking another step toward making machine learning accessible to every level of business.
It is introducing its Cloud AutoML service, which provides access to custom machine learning models that the company says can be trained “with minimum effort and machine learning expertise.”
This complements the Google Cloud Machine Learning Engine, released last year, that lets developers with machine learning expertise create models for any kind of data. As part of this service, Google has already made available via APIs pre-trained models in Vision, Speech, Natural Language Processing, Translation and Dialogflow (for voice- and text-based dialogues) for business applications.
The idea with Cloud AutoML is that developers who don’t have a lot of experience with machine learning can still join the game.
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