A frame of video with an overlaid IVEP smart object.
A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens.
As a step toward that goal, the Interactive Video and Experience Protocol (IVEP) Association has announced it has acquired a startup called ScreenJumper. This potentially expands the interactive capabilities of the open source format — but, first, let’s look at what IVEP is about.
The IVEP Association, founded last year and based in both Toronto and Montreal, is an offshoot of the for-profit, Toronto-based DubDub, which creates shoppable content for video.
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