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SAP-owned Gigya offers a new GDPR-friendly consent tool

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya.

The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to those sites if they chose.

Since this independent identity manager would now become part of an enterprise software giant, the main question has been whether user data and privacy would be compromised. For its part, SAP is casting the Gigya acquisition as a way to help users gain “transparency and control over their data.”

While that question is still on the table, SAP Hybris has announced three new Gigya-oriented tools — SAP Hybris Consent, Identity and Profile — for managing personal data in the age of the upcoming General Data Protection Regulation (GDPR).

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