Shopping campaigns, or Product Listing Ads (PLAs), have proved revolutionary for AdWords e-commerce. They combine a visually engaging...

Google has updated the look of mobile AdSense text ads again. Above is an example of the new and old formats. Though the copy in the old...

If you play in the Local arena at all, you’ve probably seen the new Google Plus update and freaked out along with the rest of us. The...

The vast majority of experienced paid search advertisers fully understand Google AdWords campaign settings. However, these settings often...

It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of...

Google has unveiled two new interactive app-install ad units for app marketers. The formats, Trial Run Ads and Interactive Interstitial...

It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search...

Did Google just take aim at Pinterest? The search giant announced a new photo bookmarking feature within mobile versions of Google Images...

It’s frustrating, isn’t it? When Google suddenly changes something, and you had no idea it was going to happen. That’s where all the...

The AdWords team behind shopping ads has been very busy improving their offering, with at least 11 major new capabilities launched in the...

Social media analytics firm Parse.ly is out with a new report about the balance of power in social vs. search referrals. And for the top...

Note: This piece with co-authored by Cheryl Jones. The way customers search has changed dramatically, particularly in recent years, with...

Working with Lucasfilm and Disney, Google has built google.com/starwars, a site that lets users choose between the light or dark side of...

The latest addition to Google’s Compare suite launched today. Google Compare for mortgages joins lead generation programs for auto...

Google announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to...

I love trying and testing out new keywords, but I usually forget to clean up after myself. According to Larry Kim’s article about Keyword...

Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how...

Google announced today it has launched a new publisher carousel designed specifically for live blog content. According to a post on its...

Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data....

Gary Illyes, Webmaster Trends Analyst at Google, confirmed on Twitter that we’ll be graced with the next Penguin update before the end of...