The latest addition to Google’s Compare suite launched today. Google Compare for mortgages joins lead generation programs for auto insurance and credit cards.
First announced at the AdWords Performance Summit in May, Google Compare for mortgages is now available in California, with additional states to follow. Launch partners include Zillow Group and LendingTree.
As with other Compare products, the mortgages product aggregates mortgage quote information. Participating vendors are charged on a cost-per-lead basis when users fill out a quote request.
In Google search results, Compare products appear as sponsored listings for related queries. They are separated from the AdWords paid ads and don’t compete in the AdWords auction.
Google launched the auto insurance Compare product in the US in March 2015.
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