Gary Illyes, Webmaster Trends Analyst at Google, confirmed on Twitter that we’ll be graced with the next Penguin update before the end of 2015.
@Andrew_Isidoro yes — Gary Illyes (@methode) October 28, 2015
This means that all of those webmasters who were hit by the last Penguin update (in December 2014, mind you) now have the chance of recovery, since historically, this update hasn’t been refreshed automatically.
This next Penguin update should also be a real-time version, so as Google detects spammy links, sites may be impacted immediately — and when spammy links are removed, those sites may see a more immediate recovery.
While I want to believe in my heart of hearts that spammy links aren’t an issue anymore, and the whole industry has adopted above-the-board, clean linking strategies, I know that’s not the case. With every algorithm update comes a host of winners and losers, and I’m sure this next Penguin release will be no different.
I know auditing your link profile isn’t always top-of-mind, especially if things are running smoothly, but now’s a great time to do any last-minute checks to make sure you’re prepared for Penguin.
Even if there wasn’t an impending algorithm update, it’s never a bad thing to keep a sharp eye on your link profile. Spam could be happening, even if you’re not directly intending it to, and “I didn’t know” isn’t good enough to get you out of the penalty box.
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