It’s frustrating, isn’t it? When Google suddenly changes something, and you had no idea it was going to happen.
That’s where all the awkward conversations with your clients begin. And you have to try to figure out how you’re going to explain another change in strategy.
Now, while there may not be any way to become fully future proof against Google changes (after all they perform 500-600 minor changes a year, on top of their big updates), there are ways you can stay ahead of the game.
One of those ways is to understand the patents that Google is applying for and how they might impact search in the future.
In this article, you’re going to learn about three patents that could have a huge impact on future results — both for yourself and your clients.
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