Frequently, this is used in the context of “first-party data” and, in some cases, “operating in the first party” for online...

Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...

In today’s digital ecosystem, the programmatic paradigm is no longer a trend or a meme. It’s very much a keystone of publishers’ digital...

After more than a year-long review process, the Media Rating Council (MRC) gave the go-head for the digital media industry to being...

Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook...

The Criteo Engine has been retooled to automate impression bidding based on the likelihood that a user will both click on an ad and make...

Out-of-view ads are the black sheep of the ad-tech industry. But does that have to be an accepted “meme”? Maybe not. Every toddler learns...

introduced today, are meant to showcase rich ad creatives.  The ad units are 970 x 250 Billboard and 300 x 1050 Portrait. Due to their...

We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click...

Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with...

lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to them through its AdSense program....

For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate,...

AdAge. The multi-year partnership is “focused on co-creation of product around data, video and images, including core Facebook and...

GAAAHHH!!! I can’t escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools,...

A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers,...

report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth...

In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking...

Solve Media, the company that enables simple, branded CAPTCHAs on digital display and video advertising to engage users and verify that...