Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers...

This month’s column was inspired by a very brave CMO who bluntly asked, during a recent conversation, “WTF is a cookie, anyway?” This...

Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up...

In our industry, we acknowledge the longstanding rub between the quant and the qual. We know that the math and the creative imagination...

banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and...

announced the roll out of AdSense Direct today to allow publishers to implement campaigns for ads they sell direct to advertisers through...

Following up on the release of its 2013 Bad Ads report, Google announced today that it will soon be rolling out in-ad surveys that will...

New research from the IAB and Prosper Insight on Auto Intenders — adults ages 18+ who are planning to buy or lease a car or truck within...

For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in...

I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization...

You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small...

Even fairly recently, a marketer or agency might tell you that the top focus of the media lead was to build and optimize the right plan...

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...

report from consulting firm Deloitte and the UK’s Association of Online Publishers (AOP). The large majority — 85 percent — of publishers...

announced it is expanding access to new programmatic buying capabilities for its display inventory. MediaMath, DoubleClick Bid Manager...

The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve...

Google will determine the number of text ads that appear in an ad unit, and may change the results for a given impression. According to...

test by Dispop, a self-serve display platform that enables advertisers to crowdsource display ad creative from graphic designers. The...

Brands can take content posted on Google+ and turn photos, videos and even Hangouts into display ads. Rather than have the ads served...

The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...