Google moves to simplify, standardize content policies for publishers
Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
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Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypas
Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user...
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measure
In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive...
Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for
New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign...
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide...
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend tran
Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology...
Google announces changes to environment, position targeting settings in DV360
In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabiliti
Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said...
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded...
What Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisers
Amazon closed in on a deal to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount Friday....
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
On Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new...
MoPub gives publishers impression-level revenue data, links with attribution platforms
MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has...
Millennials hail cord-cutting, but still indulge in linear TV outside the home
We know by now that younger generations are abandoning traditional TV, opening their wallets instead to over-the-top (OTT) streaming...
Could machine learning solve attribution challenges?
Source: CaliberMind B2B Customer Data Platform If your digital marketing team struggles with attribution, you’re not alone. Nielsen...
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the fun
Google Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been...
Google shares details on how first price auctions in Google Ad Manager will work
In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...
Reported Google browser change could be final death blow to cookies
Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the...
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